Latest Marketing Headlines

Seller Beware: Relationship Marketing Builds Illusionary Buyer Loyalty

Nov 18 2007 // The battle to win and keep customers in an increasingly competitive and crowded marketplace has become tougher as more companies and products are available to the free world. In response to those competitive pressures,...

Agency Ideas Newsletter Introduces New Sales Web Site for Agents

Nov 12 2007 // Cary, N.C.-based Agency Ideas, the publisher of Agency Ideas Newsletter, an independent subscription-only sales and marketing newsletter for property/casualty agents, has introduced ProducerIdeas.com, a membership-only Web...

PIA’s Branding Program for Insurance Agents Wins Additional Awards

Nov 8 2007 // The Association of Marketing and Communication Professionals (AMCP) has selected the National Association of Professional Insurance Agents’ “PIA Branding Program” as a recipient of two awards in its...

News Currents

Nov 4 2007 // N.Y. department prevails in liquidation bureau audit New York state’s highest court has ruled that the state auditor does not have the authority to audit an obscure division of a state agency managing $3.3...

Moving away from the masses

Nov 4 2007 // In today’s competitive insurance market, consumers are subject to a barrage of information, marketing messages and visuals about the various service offerings available from vastly different companies. While products...

Moving away from the masses

Nov 4 2007 // Editor’s note: This is part two of an article series on brand imagery. For more information on evaluating marketing imagery, see “Building a brand with the right imagery,” which appeared in Insurance...

Berkley Net Underwriters Names Risen, Douglas to Marketing Posts

Nov 1 2007 // Berkley Net Underwriters announced the addition of Brian Risen as senior vice president of Sales and Marketing and the promotion of Brian Douglas to the newly created position of director of Marketing and Strategic...

Building a brand with the right imagery

Oct 27 2007 // A picture may not be worth exactly a thousand words, but images are important to building a brand. In today’s environment where consumers are over-exposed to visual imagery, choosing the right images are important to...

‘Self-franchise’ your own agency

Oct 27 2007 // Virtually every agency entertains visions of expansion. Multiple offices mean a greater geographical reach, more market share, and higher revenues. But on the flip side, they can translate into a duplication of services,...

Premier Insurance in Mass. Changing Brand to Travelers

Oct 19 2007 // As Massachusetts gears up for a switch to a more competitive personal auto insurance market, one of its domestic auto insurers, Premier Insurance Co., will adopt the well-known brand of its parent, Travelers...

Learn How Insurance Agents Can Make a Million Dollars per Year Selling Insurance

Oct 16 2007 // Insurance agents know that selling insurance is a numbers game. The more leads they speak with, the more sales they will make. The biggest problem for insurance agents is getting fresh motivated insurance leads. Insurance...

Farmers Names Ingersoll VP of Marketing

Oct 9 2007 // Los Angeles-based Farmers Insurance Group Inc. named John Ingersoll vice president of marketing. In addition to having resposibility for marketing, advertising and brand awareness, he will work closely with Farmers’...

SPECIAL REPORT: Salute to Program Managers

Oct 8 2007 // Some of today’s most successful program managers have pulled the plug on association endorsements. They’re not anti-association but they have decided that these endorsements are not always worth the trouble or...

People

Oct 8 2007 // The Insurance Marketing Communications Association named its 2007/2008 slate of directors and officers, with Cora Barran of Farmers Insurance Group continuing as IMCA president for her second year. Barran is director of...

People

Oct 8 2007 // The Insurance Marketing Communications Association named its 2007/2008 slate The Insurance Marketing Communications Association named its 2007/2008 slate of directors and officers, with Cora Barran of Farmers Insurance...

Oct 8 2007 // People The Property Casualty Insurers Association of America has named Deputy Secretary of Commerce David A. Sampson to serve as the association’s president and chief executive officer. Sampson takes over the reins...

People

Oct 8 2007 // James M. McGlennon was appointed vice president and chief information officer for Liberty Mutual Agency Markets, a strategic business unit of Liberty Mutual Group. McGlennon is responsible for the information technology...

Programs Unplugged

Oct 8 2007 // Some of today’s most successful program managers have pulled the plug on association endorsements. They’re not anti-association but they have decided that these endorsements are not always worth the trouble or...

Western Security Surplus Adds Three Marketing Specialists

Sep 25 2007 // Pasadena, Calif.-based Western Security Surplus Insurance Brokers Inc. named three marketing specialists for California and Texas. Reporting to Ron Klimek, CIC, vice president of marketing and business development are...

By Marty Ellingsworth

Sep 24 2007 // The use of predictive analytics is truly enhancing speed and customer experience at the service delivery points in the value chain. Understanding behavioral patterns enables insurers to optimize their risk evaluation,...