Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
New Jersey Investigating NRA-Sponsored Carry Guard Insurance
Sep 3 2018 // The New Jersey Department of Banking and Insurance is investigating the marketing and sale in New Jersey of insurance sponsored by the National Rifle Association for potential violations of state insurance laws. The...
CopperPoint in Arizona Names Johnston Chief Marketing Officer
Aug 23 2018 // Phoenix, Ariz.-based CopperPoint Insurance Cos. has named Jennifer J. Johnston chief marketing officer and executive vice president of marketing and communications. Johnston has more than 25 years of experience in...
How, Why and Where Insurance Agencies Should Use Data Analytics
Aug 22 2018 // As the data insurance agencies and brokerages continues to grow, agency managers are faced with having to answer how, why and where they can successfully analyze and use all of this data. The answer to the...
New Jersey Investigating NRA-Sponsored Carry Guard Insurance
Aug 22 2018 // The New Jersey Department of Banking and Insurance is investigating the marketing and sale in New Jersey of insurance sponsored by the National Rifle Association for potential violations of state insurance laws. The...
Cincinnati Financial’s Scherer to Retire in Year; Company Announces Executive Changes
Aug 22 2018 // Cincinnati Financial Corp. announced that Jacob F. Scherer Jr., chief insurance officer and executive vice president of its lead subsidiary, The Cincinnati Insurance Co., plans to retire in August 2019. The company also...
Millennials in Insurance Talk Age and Tech Gaps, Insurance Being a ‘Well-Kept Secret’
Aug 20 2018 // What is the best part about working in insurance? For a group of millennials speaking with Insurance Journal at a July roundtable, the answer was simple. “The people,” roundtable participants agreed. At the...
101 Sales & Marketing Ideas for Agencies
Aug 20 2018 // 1. RTSP! Read the Stinkin’ Policy! Don’t guess about coverage. Your prospects and clients depend upon you and your knowledge. When in doubt…read the stinkin’ policy! Too often agents rely upon what...
One Drugmaker Sues Another to Pay Damages from Opioid Marketing Lawsuits
Aug 8 2018 // Allergan Plc on Thursday sued Pfizer Inc. to require its rival to cover any damages it is forced to pay as a result of hundreds of lawsuits claiming Allergan deceptively marketed an opioid it acquired from a company Pfizer...
Aligning Sales and Marketing to Go from ‘Just Dating’ to ‘Happily Married’
Aug 8 2018 // CNA’s Emily Hathcoat launched a sales and marketing therapy session that promised tabloid-worthy confessions. Here is how she set the stage: “If you were to give your marketing and sales teams a relationship...
Analytics Advice for Agencies How, Why and Where Agencies Should Use Data Analytics
Jul 16 2018 // The data insurance agencies and brokerages possess is ever-growing. Thus, agency managers need to be able to answer how, why, and where they can successfully analyze and use all of this data. The answer to the...
People
Jul 2 2018 // H.W. Kaufman Group, headquartered in Farmington Hills, Michigan, added Christine M. Tricoli to its executive team as vice president, Human Resources. Based in the company’s Michigan headquarters, Tricoli assumes...
People
Jun 4 2018 // Casey W. Connor has been named president of Dempsey & Siders Insurance Agency in Madeira, Ohio. Dempsey & Siders is a member of Cincinnati, Ohio-based Great American Insurance Group. Connor succeeds Randy Denker,...
People
Jun 4 2018 // Smart Choice has named Chris Reisdorf, formerly of All Risks, to lead the company’s efforts in North Carolina as state director. A 25-year veteran of the insurance industry, Reisdorf has worked in a number of areas...
J.M. Wilson Names Young Database and Marketing Administrator in Michigan
May 22 2018 // J.M. Wilson has named Tyler Young database and marketing administrator in the Portage, Mich. office. Young is responsible for creating, developing and managing the website, assisting with the administration and management...
Midwest Included in Goosehead Insurance Expansion Plan
May 21 2018 // A North Texas-based insurance agency that operates nationally via a dual corporate/franchise model is planning on expanding following its April 27 initial public offering (IPO). Goosehead Insurance, headquartered in...
Its IPO Complete, Goosehead Insurance Looks Toward Expansion
May 7 2018 // A North Texas-based insurance agency that operates nationally via a dual corporate/franchise model is planning on expanding following its April 27 initial public offering (IPO). Goosehead Insurance, headquartered in...
Massachusetts Court: Merck Can Be Sued Over Generic Drug Injury
Mar 19 2018 // Massachusetts’ top court on Friday opened the door for consumers to sue Merck & Co Inc and other makers of brand-name drugs over injuries blamed not on their own medications but on generic versions of their...
Agent-Inspired Insurtechs ‘Self-Disrupt’ Small Commercial Lines
Mar 19 2018 // Insurance industry technology is experiencing a revolution. While insurance carriers and venture capital firms have been behind much of today’s insurtech innovation, insurance agents and brokers have also jumped into...
Are Agents Finally Taking Up the Digital Challenge?
Mar 19 2018 // When the results of the second Insurance Digital Transformation Survey (www.insurancedigitalrevolution.org) are released in a few weeks, we should see improvement in how agents are adapting to digital technology –...
People
Mar 19 2018 // V3 Insurance Partners LLC, a Newtown, Penn.-based specialty insurance program administrator, has named Brian Janitschke chief operating officer. In this role, he will be based in V3’s Newtown offices and will focus...
