Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
Doable Dozen: 12 Sales, Marketing and Management Ideas for Agencies
Mar 14 2018 // Eggs, juries, roses, even doughnuts– many good things come in a dozen. On the theory that more than 100 of anything seems like a lot to consider, but a dozen seems doable even on the busiest of days, here are 12 out...
Smith & Wesson Gun Maker CEO Defends Safety Efforts
Mar 7 2018 // The top executives of gun maker American Outdoor Brands Corp. on Tuesday defended their safety efforts in a letter to asset manager BlackRock Inc. posted on the website of the maker of Smith & Wesson guns. American...
Drugmakers Scale Back Marketing of Opioids
Mar 6 2018 // Purdue Pharma LP’s decision to stop promoting its opioid drugs to doctors is being hailed as the first result of a judge’s push for concrete solutions to a nationwide epidemic, even though the company says the...
People
Mar 5 2018 // Integro Insurance Brokers has named Jacquelyn Neal as a principal in the marine practice. Neal is based in the San Francisco, Calif., office. She will manage a book of existing marine clients and develop new cargo and...
Pennsylvania’s Erie Insurance Appoints Kaercher as Corporate Marketing Officer
Feb 23 2018 // Erie Insurance, an Erie, Penn.-based automobile, homeowner’s, life and business insurer, has appointed Kim Kaercher as corporate marketing officer with oversight of Erie’s marketing strategy and...
Atlantic Casualty Adds Tokuda as Vice President in Arizona
Feb 7 2018 // Atlantic Casualty Insurance Co. has named Tim Tokuda assistant vice president in business development and marketing. Tokuda will work to develop marketing strategies and distribution channels for multiple states within the...
5 Ways to Make 2018 the Best Year Yet
Jan 22 2018 // Since New Year’s resolutions have a 48-hour shelf life, many people don’t even bother with them. Here is a different approach: five ways to improve performance by focusing on results-changing behaviors. 1. Try...
People
Jan 22 2018 // Anna Alexopoulos Farrar has joined the Florida Department of Financial Services (DFS) as Communications director, according to a statement by Chief Financial Officer Jimmy Patronis. In this capacity, she will oversee the...
5 Ways to Make 2018 the Best Year Yet
Jan 2 2018 // Since New Year’s resolutions have a 48-hour shelf life, many people don’t even bother with them. Here is a different approach: five ways to improve performance by focusing on results-changing behaviors. 1. Try...
Why Patent ‘Shenanigans’ Share Blame for High Cost of Drugs
Dec 29 2017 // Bob Kelsey can’t afford a cancer drug that could save his life. The retired firefighter, 53, needs Revlimid to stay healthy. Celgene Corp. has raised the price 88 percent over the past seven years. The drug...
Court in California Rules Novartis Can Be Sued Over Generic Drug Injuries
Dec 22 2017 // California’s top court has opened the door for consumers to sue Novartis AG and other makers of brand-name pharmaceutical products over injuries blamed on generic versions of the drugs manufactured by other...
People
Dec 18 2017 // Chicago-based commercial insurer, CNA, has appointed Al Miralles as chief risk officer (CRO), effective Jan. 1, 2018. Miralles joined CNA in 2011 as senior vice president and treasurer and has been leading the Long-Term...
Gallagher Names Anderson to Lead Rossborough Insurance in Channel Islands
Nov 28 2017 // Gallagher announced the appointment of James Anderson as group managing director of Rossborough Insurance – its personal and commercial lines broking business based in the Channel Islands and Isle of Man – subject to...
Drugmaker Purdue Moves to Settle States’ Claims Over Opioids
Nov 20 2017 // Oxycontin maker Purdue Pharma LP is proposing a global settlement in an attempt to end state investigations and lawsuits over the U.S. opioid epidemic, according to people familiar with the talks. Purdue’s lawyers...
Brand Strength, Serial Acquirers to Drive Next Wave of Insurance M&As: Willis Towers Watson
Nov 16 2017 // Fewer insurance mergers and acquisitions (M&As) are being completed these day but those that are completed are of a higher value, according to a survey by global broker Willis Towers Watson in conjunction with M&A...
How to Be Cool: What Companies Can Do
Nov 9 2017 // Coolness, by its nature, is ephemeral, elusive and ever-evolving. People’s concept of cool might best be encapsulated by former Supreme Court Justice Potter Stuart’s infamous phrase, “I know it when I see...
Premier Assurance Group of Florida Taps Cordero-Fleites to Head Marketing, Communications
Nov 8 2017 // Global insurance company Premier Assurance Group (PA Group), headquartered in Coral Gables, Fla., has named Karen Cordero-Fleites its director of marketing and communications. Cordero-Fleites has more than 10 years of...
Allianz Worldwide Care Rebrands as Allianz Partners
Nov 2 2017 // Allianz Worldwide Care has changed its name to Allianz Partners, and its international health and life insurance products and services are now being promoted under the “Allianz Care” product brand. As...
Wells Media Names Simpson to Senior Strategist Post for Branded Content, Research
Oct 19 2017 // Wells Media Group has named Pamela Simpson to the position of senior strategist, Branded Content and Research. In this new role, Simpson will work collaboratively with the company’s marketing and production teams to...
Experts: Forget Government, Companies Must Step up to Combat Cyber Threats
Oct 17 2017 // Don’t rely on the U.S. government to protect your business from cyber threats. That was the consensus among experts speaking about cyber programs at a risk management conference on Tuesday. “The U.S. government...
