Latest Marketing Headlines

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Jan 7 2007 // Zurich Financial Services Group has appointed Maine Insurance Superintendent Alessandro A. Iuppa as head of Government and Industry Affairs for General Insurance, and as chief government affairs officer, North America....

Universal Underwriters Group Adopts Zurich as Brand Name

Jan 3 2007 // As of Jan. 2, Universal Underwriters Group will adopt the brand name of Schaumburg, Ill.-based Zurich in a further step of its ongoing integration with Zurich North America Commercial (ZNAC). While aligning its market...

Venture Insurance Programs Launches Independent Marketing Affiliate

Jan 2 2007 // New marketing communications firm targets non-competing program administrators and retail agencies West Chester, Pa.-based Venture Insurance Programs has created a new marketing communications firm, Vertibrands Inc.,...

Borden Perlman Insurance in N.J. Adds Cammerzell

Dec 29 2006 // Borden Perlman Insurance in Princeton, N.J., a personal and commercial lines agency, has appointed Sarah Willard Cammerzell to the firm’s personal lines department. Cammerzell will oversee sales and marketing for the...

Ill. Assurance Agency Names New Executive Vice President

Dec 19 2006 // Schamburg, Ill.-based Assurance Agency has named Michael Mann as its new executive vice president. In his new role, Mann will be responsible for managing and directing one of Assurance s property and casualty production...

ACE Details Brandywine Loss Reserves

Dec 18 2006 // ACE Limited has published additional details from the annual internal and biennial external reviews of the Company’s Brandywine run-off loss reserves, including asbestos and environmental liabilities. The details are...

Commerce, AAA in Mass. Extend Sales Partnership with 20-Year Pact

Dec 14 2006 // The Commerce Insurance Co. has entered into a long-term marketing agreement with AAA Southern New England that extends the two organizations’ business partnership in selling to auto insurance in Massachusetts to a...

Firm Boosts Insurance Agency Web Sites on Google, Yahoo

Dec 12 2006 // I-Marketing Management has launched a search engine optimization service to help improve the placement of agency and broker Web sites on popular online search engines such as Google and Yahoo. According to Laurie Donohue,...

Developing a sales and marketing plan, part 2

Dec 11 2006 // The first part of this two part series described the self-analysis of the agency’s book that must precede an effective sales and marketing plan. This is accomplished by reviewing each producer’s book for the...

Dec 10 2006 // People The van Aartrijk Group LLC, a Washington, D.C.-area marketing and communications firm, is augmenting its branding and public affairs capabilities with the promotion of one executive and addition of another,...

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Dec 10 2006 // The Des Plaines, Ill.-based Property Casualty Insurers Association of America named Deirdre Manna, former acting director of the Illinois Division of Insurance, vice president of industry and regulatory affairs. Manna will...

Developing a sales and marketing plan, part 2

Dec 10 2006 // The first part of this two part series described the self-analysis of the agency’s book that must precede an effective sales and marketing plan. This is accomplished by reviewing each producer’s book for the...

Caudill Joins Colemont’s Texas Operations

Dec 6 2006 // Colemont Insurance Brokers-Texas announced the recent addition of Larry Caudill as the company’s marketing manager. Caudill will work to strengthen existing agent partnerships and foster new business...

PIA Offers ‘Main Street’ Agent Ad Campaign Free to Members, Insurers

Nov 29 2006 // Members of the National Association of Professional Insurance Agents and the insurance companies they represent can now participate in a new branding program, Local Agents Serving Main Street America,which has been...

Aartrijk Group Adds Myers, Promotes Wall for Public Affairs, Branding

Nov 15 2006 // The van Aartrijk Group LLC, a Washington, D.C.-area marketing and communications firm, is augmenting its branding and public affairs capabilities with the promotion of one executive and addition of another, according to...

Millions of Acetaminophen Pills Recalled

Nov 13 2006 // Check your medicine cabinet: Millions of bottles of the widely used pain reliever acetaminophen — some sold as long as three years ago — are being recalled because they may contain metal fragments. The recall...

Developing a sales and marketing plan, part 1

Nov 6 2006 // Sales and marketing plans are an essential element of strategic planning and one tool that leading agencies use for the proper management of their business. Many carriers often require that an agency have a sales and...

Developing a sales and marketing plan, part 1

Nov 5 2006 // Sales and marketing plans are an essential element of strategic planning and one tool that leading agencies use for the proper management of their business. Many carriers often require that an agency have a sales and...

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Oct 23 2006 // The Allstate Corporation announced a leadership transition, which will occur over the next 18 months. Edward M. Liddy, currently chairman and chief executive officer, plans to step down as CEO at the end of 2006. Thomas J....

Merastar Appoints Grant, Lotsey

Oct 18 2006 // Merastar Insurance Co. in Chattanooga, Tenn. has appointed Tim Grant as vice president of financial institution marketing and Carolann Lotsey as director of marketing operations. Grant is responsible for expanding...