Latest Marketing Headlines

Eight easy strategies for building your agency

Oct 9 2006 // While building a successful agency takes dedication and hard work, it may not be as difficult as you think. A wealth of material exists on the tangible factors and steps necessary for building a successful agency, such as...

Cora Barran was elected president of the Insurance

Oct 9 2006 // People Ernie Csiszar, the Romania-born former South Carolina regulator who two years ago was named president and chief executive officer of the then newly-formed Property Casualty Insurers Association of America, resigned...

Eight easy strategies for building your agency

Oct 9 2006 // While building a successful agency takes dedication and hard work, it may not be as difficult as you think. A wealth of material exists on the tangible factors and steps necessary for building a successful agency, such as...

Barran Named President of Marketing Association

Oct 6 2006 // The Insurance Marketing Communications Association (IMCA) announced that Cora Barran of Farmers Insurance Group has been elected IMCA president for the 2006-2007 year. Other officer/director appointments also were...

Middlesex Mutual, Holyoke Mutual Launch Joint Brand: MiddleOak

Oct 5 2006 // Holyoke Mutual Insurance Company, founded in 1843, and Middlesex Mutual Assurance Company, established in 1836, are writing another chapter in their history book with the announcement of their new group brand name:...

Allianz Cornhill to Change Name; Continue Expansion

Sep 29 2006 // Allianz Cornhill, one of the U.K.’s largest general insurers and part of Germany’s Allianz Group since 1986, has announced a number of developments for its business, including a change of its corporate name to...

Wis. Markel American Adds Business Director, Marketing Associate

Sep 28 2006 // Markel Amerincan Insurnace Company (MAIC) iannouned recently that Nancy Kane has been named to the newly-created position of business development director and Kevin Behringer is a new marketing associate. Kane comes to...

Investigators Trace Specific Batch of Tainted Spinach

Sep 27 2006 // Test results linking two bags of Dole brand baby spinach to a deadly E. coli strain have helped health officials hone in on a specific batch from a San Juan Bautista, Calif., processing plant that may be the source of a...

Sep 25 2006 // People Miami insurance agent Alex Soto has been inaugurated as the new president of the Independent Insurance Agents & Brokers of America (the Big “I”), with Robert E. Fulwider assuming the office of...

People

Sep 25 2006 // Miami insurance agent Alex Soto has been inaugurated as the new president of the Independent Insurance Agents & Brokers of America (the Big “I”), with Robert E. Fulwider and C. Brett Nilsson assuming the...

Spinach Company: E-Coli Due to Non-Organic Products

Sep 19 2006 // The company whose fresh spinach was linked to an E. coli outbreak that has sickened at least 109 people in several states including Indiana said its organic products had been cleared of contamination, while health...

ACE Europe Appoints McConnachie Direct Marketing Director for A&H

Sep 19 2006 // ACE Europe announced the appointment of Iain McConnachie to the position of Direct Marketing Director for Europe within its Accident & Health division. He joins ACE’s European operation from Time Life Direct...

Tampering Not Suspected in E. Coli Outbreak Linked to Spinach

Sep 19 2006 // Tampering is not suspected in an outbreak of E. coli linked to fresh spinach, federal health officials said Monday as they continue to probe the source of the contamination and warned consumers to continue to avoid fresh...

Trusted Choice to Run National TV Ads

Sep 6 2006 // Trusted Choice will run TV commercials commencing in September and running for the next 12 months. Trusted Choice says the ads will give participating agencies the opportunity to maximize their exposure by running local...

Warren is a 20-year insurance industry veteran. She originally joined Beecher Carlson in March 2005 as senior vice presi

Sep 4 2006 // People American International Group, Inc. named Nicholas J. Ashooh as senior vice president of communications. Ashooh succeeds John T. Wooster, Jr. who had filled that role on a temporary basis since year-end 2005, and...

People

Sep 4 2006 // American International Group Inc. named Nicholas J. Ashooh as senior vice president of communications. Ashooh succeeds John T. Wooster Jr. who had filled that role on a temporary basis since year-end 2005, and earlier had...

Sep 4 2006 // People RISC, based in Dallas, promoted Beth Winstead to senior vice president in its Brokerage Department. Winstead joined RISC in 1997 as a casualty broker and has been one of its most consistent performers since that...

Taking aim at your target market

Sep 4 2006 // Do you know how to reach your target market? You might say by advertising, e-mail broadcasting or calling someone on the telephone. That, however, is not marketing. Many people associate marketing with such tactics because...

Also, Phillip Hill was elected chief financial officer and vice president of operations. Hill has been part of Ogilvy-Hi

Sep 4 2006 // People Ogilvy-Hill Insurance elected Mark Shipp president and CEO. Shipp has been with Ogilvy Hill for 11 years. In addition to his new role as president/CEO he will continue to build new relationships in the field. The...

Taking aim at your target market

Sep 4 2006 // Do you know how to reach your target market? You might say by advertising, e-mail broadcasting or calling someone on the telephone. That, however, is not marketing. Many people associate marketing with such tactics because...