Latest Marketing Headlines

High Net Worth Consumers Rank USAA, Chubb, and American Family Top Three P/C Insurers

May 19 2006 // USAA significantly outperformed its rivals in the property and casualty insurance category, according to a new Luxury Customer Experience Index survey (LCEI) from the New York-based Luxury Institute, an independent...

Progressive’s Drive Insurance Unveils New Branding Tools for Agents

May 19 2006 // Ohio-based Drive® Insurance from Progressive recently unveiled several new co-branding tools – including print ad, news release, customer thank you/referral e-mail and commercial auto direct mail post card...

Cypress Care Names Three VPs

May 11 2006 // Michael Stuart has been named vice president of strategic initiatives and implementation, Mark Pergolini has been haired as vice president of medical services, and John Cash has been hired as vice president of marketing...

Why is insurance like selling the ‘invisible?’

May 8 2006 // Have you ever wondered why it seems a little — or even a lot more — difficult to sell insurance than to sell … say a car that comes in all price ranges? That is not to say selling a car is a piece of...

People

May 8 2006 // Rick Padula has been appointed president and chief operating officer of the Glover-Padula Insurance Agency in East Greenwich, R.I., which is one of Gencorp Insurance Group’s business units. Padula has been with...

People

May 8 2006 // Frank Vaccaro was named vice president of Information Services for Dallas-based Republic Companies Group Inc. He will report to Parker Rush, Republic’s president and CEO. Vaccaro most recently was assistant vice...

People

May 8 2006 // Andrew J. Valdivia has been elected president of White & Co. Insurance Inc., of Santa Monica, Calif., and will be responsible for property and casualty sales, account development and account management. Valdivia was...

Why is insurance like selling the ‘invisible?’

May 8 2006 // Have you ever wondered why it seems a little — or even a lot more — difficult to sell insurance than to sell … say a car that comes in all price ranges? That is not to say selling a car is a piece of...

People

Apr 17 2006 // Palisades Safety and Insurance Management Corporation, a New Jersey private passenger automobile insurer, announced that Ed Fernandez has assumed the role of president and CEO, effective immediately. Fernandez succeeds...

Apr 17 2006 // People Hub International Ltd., a Chicago-based brokerage has named Jonathan Axel senior vice president of the Kagan-Kozberg Division at Hub International of California Insurance Services Inc., a subsidiary of the insurance...

People

Apr 17 2006 // Atlanta, Ga.-based BrightServ has appointed Michael Frank senior vice president, Insurance Services. His responsibilities include overseeing client requirements, managing client contractor programs and BrightServ processes...

Tim Summers

Apr 17 2006 // People Pacific Specialty Insurance Co., Menlo Park, Calif., promoted Tim Summers to chief operating officer. Summers will continue his duties as executive vice-president and corporate secretary, overseeing the product...

Marketing and Communications Showcase Awards Deadline is April 14

Apr 13 2006 // Insurance marketers from around the globe will have the opportunity to showcase their marketing achievements in the upcoming Showcase Awards competition sponsored by the Insurance Marketing Communications Association...

Head of Progressive’s Drive Brand Resigns, Effective in May

Apr 9 2006 // The man behind the wheel of Progressive Insurance’s independent agency brand, Drive Insurance, has resigned. The Progressive Corporation in Mayfield, Ohio announced on April 7th that it had accepted the resignation...

Insurance Web Sites Benchmarked in New Study

Mar 29 2006 // The insurance industry lags behind in Web site performance and has underperformed the overall industry benchmark in six of the past nine years, according to the Internet Standards Assessment Report (ISAR) released by the...

Answer Financial Appoints Goebel To Head Marketing Efforts

Mar 27 2006 // Answer Financial Inc., an Encino, Calif.-based online insurance agency, has named Richard Goebel senior vice president of marketing. Most recently, Goebel was the first vice president of new customer acquisitions at...

Marsh Names Speros to Head Marketing; Perlmutter to Retire

Mar 24 2006 // Marsh & McLennan Companies Inc. has announced that after a 27-year career at MMC, Barbara S. Perlmutter, senior vice president of Public Affairs, has decided to retire at the end of April. Assuming her...

Hub, Citizens Bank on ‘Not Your Typical’ Insurance Agency Deal

Mar 21 2006 // “Not Your Typical Bank,” the slogan used by Citizens Financial Group in its popular consumer-friendly ads, seems to apply to the bank’s latest move, the selling off of its respected insurance agencies. It...

Citizens Bank Selling Insurance Agencies to Hub International

Mar 1 2006 // Citizens Financial Group is selling its considerable insurance agency businesses to Hub International Limited in a deal that includes a strategic alliance between the two for future sales and marketing. Hub will purchase...

Richard Robin

Feb 19 2006 // People Encino, Calif.-based NAS Insurance Services has appointed Richard Robin president. He will be responsible for overall operations, including underwriting, marketing and administration. Ed Robin will continue to serve...