Latest Marketing Headlines

Main Street America Group Promotes Anderson, Petrell

Feb 13 2006 // Bill Anderson has been promoted to senior vice president of insurance operations and Sharon Petrell, assistant vice president of marketing and integrated solutions of the Main Street America Group in Jacksonville,...

Heidrick, Fouche Take on Marketing Roles with Fireman’s Fund

Feb 13 2006 // Christopher Heidrick and Lori Dickerson Fouche have joined Fireman’s Fund Insurance Company as heads of marketing for the company’s Personal and Specialty Insurance divisions, respectively, according to Joe...

PCI Hosting Seminar for Marketers, Underwriters March 26-28

Feb 7 2006 // Insurance marketers and underwriters from across the country will explore a wide range of hot topics and cutting-edge marketplace developments such as technology and insurance buying trends, predictive modeling and...

Feb 5 2006 // People Bob Amado, president of Colemont’s Northern California offices, has retired, effective Jan. 1, 2006. Doris Barnett has been named his successor. Amado joined Colemont in 1997 and was instrumental in growing...

RI3K Head Warns Lloyd’s of Need to Reform to Survive

Jan 26 2006 // In a speech to the Insurance Institute of London yesterday, Jan. 25, Alex Letts, the Chief Executive of RI3K Ltd. – the London-based provider of platform technology infrastructure for the reinsurance industry,...

People

Jan 22 2006 // Michael J. Roche, senior vice president of Protection Technology and Administration for Allstate Insurance Company, recently was named to IDG’s Computerworld Premier 100 IT Leaders Award Program. Roche was selected...

Minding Your Business

Jan 22 2006 // Marketing your products to baby boomers. Ongoing success in the insurance business depends on your ability to keep up with the latest market movements-and the market is moving toward Baby Boomers. When evaluating your...

Employers Insurance Group Makes Corporate Reorganization

Jan 20 2006 // Nevada-based Employers Insurance Group (EIG) reported a corporate reorganization designed to position the group of companies for expansion in commercial property and casualty insurance beyond its position as the...

Nickelodeon, Kellogg Targeted in Suit to Stop Junk Food Marketing to Kids

Jan 19 2006 // Parents and advocacy groups are filing suit against Viacom’s Nickelodeon media outlets and snack and cereal giant Kellogg to stop them from marketing junk food to young children. The plaintiffs maintain that these...

Sears Joins Wausau Insurance as VP Distribution Management

Jan 17 2006 // Vicki Sears, a 20 years veteran with St. Paul Travelers in sales, marketing and distribution, with the most recent title of assistant vice president and marketing director, has been promoted to vice president, Distribution...

Venture Programs Launches Industry-First E-Marketing Campaign

Jan 5 2006 // 30-second video spot to broadcast on insurance news web sites is first by a program administrator targeting agent and broker market West Chester, Pa.- Venture Insurance Programs (www.ventureprograms.com), a national...

Building up construction insurance, block by block

Jan 2 2006 // Agent Dave Sinclair remembers his first construction account well since it was only about six years ago. It was a plumber contract with a premium of about $70,000. Today Sinclair’s Wallingford, Conn.-based agency...

MARKETING TO BABY BOOMERS

Jan 2 2006 // So many people arrive en masse at the “final life stage.” However, Baby Boomers will give traditional retirement a new meaning. To market to them, you must “school” yourself on Boomers. Here are a...

Boom, baby boom 78 million and getting stronger

Jan 2 2006 // Marketing your products to baby boomers. Ongoing success in the insurance business depends on your ability to keep up with the latest market movements and the market is moving toward Baby Boomers. When evaluating your...

By Andrew G. Simpson

Jan 1 2006 // Agent Dave Sinclair remembers his first construction account well since it was only about six years ago. It was a plumber contract with a premium of about $70,000. Today Sinclair’s Wallingford, Conn.-based agency...

People

Jan 1 2006 // Integro has hired three executives to serve in its San Francisco office. Michael J. Korn has accepted the position of managing principal of property practice, and Ted Doolittle has been appointed principal of executive...

Boom, baby boom-78 million and getting stronger

Jan 1 2006 // Marketing your products to baby boomers. Ongoing success in the insurance business depends on your ability to keep up with the latest market movements-and the market is moving toward Baby Boomers. When evaluating your...

Jan 1 2006 // Plymouth Rock Assurance Corporation, a Boston-based auto insurer, has appointed Matthew H. Cronin as senior marketing representative and Sean P. Farrelly as marketing representative, both in Connecticut. Cronin will...

People

Dec 18 2005 // Louisiana Insurance Commissioner Robert Wooley announced that Clarissa A. Preston has been named deputy commissioner of the Louisiana Department of Insurance Office of Property and Casualty, and Scott Kipper is now deputy...

People

Dec 18 2005 // Clint Bothwell has been named Southeast regional president for Harleysville Insurance and will work in its new Atlanta regional office. The company also named other regional field organization leaders as it realigned the...