Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
Sargent Joins Argonaut as VP-Marketing, Communications
Jul 20 2004 // Argonaut Group Inc., based in San Antonio, reported that Rodney N. Sargent has been appointed vice president of corporate marketing and communications. “I am pleased to add such strong marketing leadership to the...
Chubb, National Grange, N.Y. Central Mutual and Sterling Top Performers in PIANY Annual Survey
Jul 19 2004 // Chubb Group, National Grange, New York Central Mutual and Sterling Insurance Co. ranked among the top performers out of 38 evaluated in the second annual company performance survey by the Professional Insurance Agents of...
Marketing Leads to an Overabundant Number Of Prospects
Jul 19 2004 // To be successful in marketing commercial lines requires a detailed plan. The first step in any process is to assess where you are right now. As Yogi Berra once said, “If you don’t know where you’re going,...
Arrowhead General Announces New Appointments
Jul 6 2004 // San Diego-based Arrowhead General Insurance Agency Inc. has announced several new appointments. Martin F. Sullivan Jr. will serve as vice president of the motorcycle division of the company. He will be responsible for...
Association Awards Golden Torch to Insurance Journal Publisher Wells
Jul 5 2004 // Mark Wells Mark Wells, editor and publisher of Insurance Journal and Insurance Journal.com and chief executive officer of Wells Publishing Inc., has been awarded the Insurance Marketing Communications Association’s...
Association Awards Golden Torch to Insurance Journal’s Publisher
Jul 5 2004 // Mark Wells Mark Wells, editor and publisher of Insurance Journal and InsuranceJournal.com and CEO of Wells Publishing Inc., has been awarded the Insurance Marketing Communications Association’s (IMCA) 2004 Golden...
Association Awards Golden Torch to Insurance Journal’s Publisher
Jul 5 2004 // Mark Wells Mark Wells, editor and publisher of Insurance Journal and Insurance Journal Online and CEO of Wells Publishing Inc., has been awarded the Insurance Marketing Communications Association’s (IMCA) 2004 Golden...
Mergers, Mergers On The Wall, Who Is The Prettiest Of Them All’
Jul 5 2004 // As mergers start to take off in insurance and financial sectors, the realignment of these newly-stirred corporate philosophies must be properly captured and correctly projected through their new corporate name personas....
Prototype Marketing Helps to Assure Your Agency’s Future
Jul 5 2004 // It always seems like the other guys are growing quickly. How about you? As each day passes, agency consolidators add new offices, banks gain experience in selling and prospecting, and a new generation of propeller-heads...
Survey: Pricing Surpasses Terrorism as Top Concern
Jul 2 2004 // An industry survey reveals that pricing is the top of concern facing major reinsurers and carriers in 2004, dramatically surpassing last year’s survey results where the top concern was terrorism. According to the...
IMCA Announces Showcase Award Winners
Jul 1 2004 // Insurance Marketing Communication Association (IMCA) announced that Allstate Insurance Group was the top winner at the 2004 Showcase Awards, held June 23 at the IMCA’s annual meeting at Foxwoods Resort and Casino in...
NFIP Launches National Campaign for Agents, Consumers on Flooding Risks, Insurance Benefits
Jun 29 2004 // This week, the National Flood Insurance Program (NFIP) its new national marketing campaing, FloodSmart, which is designed to educate consumers about the risks of flooding and the benefits of flood insurance, as well as to...
Association Awards Golden Torch to IJ’s Publisher
Jun 22 2004 // Mark Wells, editor and publisher of Insurance Journal and InsuranceJournal.com and CEO of Wells Publishing Inc., has been awarded the Insurance Marketing Communications Association’s (IMCA) 2004 Golden Torch Award...
Association Awards Golden Torch to Insurance Journal’s Publisher
Jun 22 2004 // Mark Wells, editor and publisher of Insurance Journal and InsuranceJournal.com, and CEO of Wells Publishing Inc., has been awarded the Insurance Marketing Communications Association’s (IMCA) 2004 Golden Torch Award....
Program Business Leaders Receive Targeted Advice
Jun 21 2004 // The Target Markets Program Administrators Association held its first mid-year meeting last month and attracted almost 200 program business professionals. In-between scheduled networking sessions and informal meetings at...
Program Business Leaders Receive Targeted Advice
Jun 7 2004 // Target Market Mid-Year attendees learn about planning, branding and purchasing. The Target Markets Program Administrators Association held its first midyear meeting recently and attracted almost 200 program business...
BANG! Lets Agents Start Advertising Right Away
Jun 7 2004 // Time after time, whether it’s one-on-one or in groups, agents want to talk to us at the Independent Insurance Agents of Texas about advertising … “How do you get started? What do you say? Where is the...
Fireman’s Fund Picks American Collectors Insurance to Provide Collector Vehicle Coverage
May 4 2004 // Fireman’s Fund Insurance Company has chosen American Collectors Insurance Inc. a specialty niche managing general agent – as exclusive provider for its co-branded collector vehicle program that insures the...
Applied Systems Appoints Pardue, Villa to New Executive Positions
Apr 16 2004 // Applied Systems Inc. announced the appointments of Wayne Pardue to the newly created position of Chief Sales and Marketing Officer and Tony Villa to the newly created position of Executive Vice President of Product...
Chubb Launches New Ad Campaign
Mar 30 2004 // The Chubb Group of Insurance Companies announced that it has launched a new national print advertising program as part of “an aggressive personal insurance marketing campaign.” The new ads are intended to...
