Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
Producer Compensation Plans – What Should You Pay and Why’
Mar 22 2004 // A key factor to the success of an agency is the way producers are compensated. If the compensation is too high, the agency will lose money. If the compensation is too low, then the agency will lose the producer. The...
NJBIZ Honors PURE’S Poe with ‘Under 40’ Award
Mar 19 2004 // NJBIZ, New Jersey’s premier business magazine, has honored Eric Poe, vice president of marketing and business development for NJ PURE (medical malpractice insurance) and vice president of operations for NJ CURE (auto...
New Resource to Enhance Value of List Management
Mar 18 2004 // National Marketing Services Inc., in conjunction with ProgramBusiness.com announced the release of a new resource that aims to increase marketing effectiveness in list purchase and management. The Attractiveness Rating...
CPIA SOCIETY ANNOUNCES NEW NAME AND LOGO:
Mar 8 2004 // The Certified Professional Insurance Agents (CPIA) Society, a national organization dedicated to providing sales training, networking and marketing innovation to insurance professionals, unveiled both a new name—American...
IIABNY Notes 67 Agencies Joined National Brand
Mar 5 2004 // The Independent Insurance Agents & Brokers of New York Inc., the Syracuse-based trade association that represents 1,900 agencies and brokerages in the state, announced that the Trusted Choice(SM) national branding...
Online Insurance Marketing Conference Set for May in Princeton, N.J.
Mar 4 2004 // The publishers of e-Insurance Marketer and digital insurance agency, The Credo Group, announced it would hold its e-Insurance Conference on May 17, 2004 in Princeton, N.J. The conference, which has been created especially...
Showcase Awards Seek the Insurance Industry’s Best Marketing Communications Work
Mar 4 2004 // The competition for the most prestigious awards given to insurance marketing communications professionals kicks off today with a worldwide call for entries for the annual Showcase™ Awards, presented by the Insurance...
They’re in the Money!
Feb 23 2004 // Targeting and Insuring the Very Rich When thinking about the wealthy, typically one conjures up images of well-known celebrities, business moguls and the inherently rich. One might envision multi-million dollar homes,...
They’re in the Money!
Feb 23 2004 // Targeting and Insuring the Very Rich When thinking about the wealthy, typically one conjures up images of well-known celebrities, business moguls and the inherently rich. One might envision multi-million dollar homes,...
They’re in the Money!
Feb 23 2004 // Targeting and Insuring the Very Rich When thinking about the wealthy, typically one conjures up images of well-known celebrities, business moguls and the inherently rich. One might envision multi-million dollar homes,...
They’re in the Money!
Feb 23 2004 // Targeting and Insuring the Very Rich When thinking about the wealthy, typically one conjures up images of well-known celebrities, business moguls and the inherently rich. One might envision multi-million dollar homes,...
They’re in the Money!
Feb 23 2004 // Targeting and Insuring the Very Rich When thinking about the wealthy, typically one conjures up images of well-known celebrities, business moguls and the inherently rich. One might envision multi-million dollar homes,...
CPIA Society Announces New Name and Logo
Feb 19 2004 // The Certified Professional Insurance Agents (CPIA) Society, a national organization dedicated to providing sales training, networking and marketing innovation to insurance professionals, unveiled both a new name –...
CPIA Society Releases 2004 Award Winners
Feb 10 2004 // The Certified Professional Insurance Agents (CPIA) Society, a national organization providing interactive marketing and sales training and ongoing resources and networking opportunities to insurance professionals, recently...
Secrets to Improving Employee Productivity
Feb 9 2004 // Among all the things that an insurance agency owner or manager needs to pay attention to, employee productivity is often considered, but not properly addressed. This is curious because maximizing employee productivity has...
Acuity Promotes Five in Marketing
Jan 16 2004 // Sheboygan, Wis.-based insurer Acuity announced five promotions in its marketing department. Lisa Lillesand has been named director of personal lines marketing. Lillesand joined Acuity in 1988 as a marketing products...
Gilsbar Appoints Sales VP
Jan 12 2004 // Gilsbar Inc., an insurance services provider based in Covington, La., announced the expansion of its corporate management team with the addition of Maureen Fields. Fields joins Gilsbar as the vice president of Sales and...
Insurance Media Association Elects van Aartrijk President; Angelone and DeMartine Also Named to Offices
Dec 19 2003 // Peter van Aartrijk Jr., CIC, a marketing communications professional with 20 years of experience in the insurance industry, has been elected the first president of the Insurance Media Association. Walter Podgurski,...
Enhancing Carrier Relationships with a Sales and Marketing Plan
Dec 15 2003 // The New Year is a perfect time to reflect on how we have been running our agencies and restructure it to the way we should be running it. Business plans and sales and marketing plans are essential to proper agency...
Enhancing Carrier Relationships with a Sales and Marketing Plan
Dec 15 2003 // The New Year is a perfect time to reflect on how we have been running our agencies and restructure it to the way we should be running it. Business plans and sales and marketing plans are essential to proper agency...
