Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
South Dakota Woman Convicted of Torching Her Bar for Insurance
Feb 8 2016 // A South Dakota woman accused of setting fire to her own bar to get more than $300,000 in insurance money has been convicted of arson. Attorney General Marty Jackley says a jury found Road House Bar and Grill owner Lori...
Esurance Wins Super Bowl Social Media Battle
Feb 8 2016 // Advertisers played it safe and light with the most expensive ever Super Bowl ad slots on Sunday, shunning previous years’ attempts to be outrageous, emotional or thought-provoking. Mountain Dew rolled out a creature...
Brands & Independent Insurance Agencies
Feb 8 2016 // Much has been discussed and considerable investments have been made specific to branding within the independent insurance agency market over the past five to 10 years. Intense pressure to “brand” exists because...
In MetLife Breakup, Who Gets Snoopy the Dog?
Feb 5 2016 // Breaking up is hard, especially when long- time partners have to decide who gets financial assets, property or even a pet. The split could be trickier, still, when one of the world’s most beloved dogs is...
LP Insurance Names Minor Chief Marketing Officer
Feb 4 2016 // Reno, Nev.-based LP Insurance Services Inc. has named Lindsay Minor chief marketing officer. Minor will support all six LP Insurance offices in their marketing and community efforts. She is responsible for developing and...
Chubb Completes Senior Management Team for European Region
Feb 2 2016 // Chubb has announced a group of appointments with immediate effect, which complete the line-up of its new European leadership team. First, there were the executive appointments that were announced late last year: Andrew...
The Smartphone Imperative: Why Agents Must Adapt
Jan 25 2016 // There is no shortage of predictions and New Year’s resolutions about the challenges facing independent agents this year. There’s one trend, however, that needs no prediction because it’s already a reality...
Attention Insurance Marketers: Is Your Brand a ‘Servant’ or ‘Partner’ for Consumers?
Jan 14 2016 // Marketers have long known that consumers react in a favorable way when products and services are given human attributes, or anthropomorphized, in their branding and advertising. Think of the Michelin Man. Allstate’s...
Florida Lawmakers to Industry: We Want YOU to Join State Flood Insurance Market
Jan 11 2016 // We think the time is right for you all to explore the [Florida] flood insurance market.” That was the message Florida Senator Jeff Brandes gave insurance industry attendees at the first ever Florida Flood Insurance...
12 Insurance Talks to Hear Before the Ball Drops
Dec 31 2015 // As a property/casualty insurance professional, you had a lot on your plate in 2015. You didn’t get to watch, listen to or read everything you wanted. From the 2015 Wells Media archives, here are some talks you may...
Florida Lawmakers to Industry: We Want YOU to Join State Flood Insurance Market
Dec 30 2015 // “We think the time is right for you all to explore the [Florida] flood insurance market.” That was the message Florida Senator Jeff Brandes gave insurance industry attendees at the first ever Florida Flood...
Why Specialist Brokers Need to Become Content Marketers: Commentary
Dec 22 2015 // If you’re only an occasional consumer of marketing advice, you might think it’s crucial to learn everything there is to know about analytics and Big Data to effectively promote yourself and your brokerage....
7 Actions for Closing Out 2015 As If It Were a New Year
Dec 16 2015 // Every year, we do it on the same day at the same time. The instant the calendar changes from the old year to the new one, we convince ourselves that this year will be different. We’re going to do everything we...
Why Specialist Brokers Need to Become Content Marketers
Dec 7 2015 // If you’re only an occasional consumer of marketing advice, you might think it’s crucial to learn everything there is to know about analytics and Big Data to effectively promote yourself and your...
ACE Names Future Leadership Team for Overseas General Insurance Operations
Nov 23 2015 // ACE Ltd. announced the senior leadership team it intends to appoint for the new Chubb Group’s Overseas General Insurance division. This division comprises two major businesses: one with distribution through retail...
Cincinnati Insurance Announces Property/Casualty Leadership Changes
Nov 23 2015 // Cincinnati Financial Corp. announced that Stephen M. Spray, senior vice president, will transition to commercial insurance operations at Cincinnati Insurance effective Jan. 1, 2016, establishing the leadership perpetuation...
How to Know What Insurance Customers Want
Nov 16 2015 // What do today’s customers want from insurance providers? They want understanding, interaction, even a relationship. But they vary in when and how they wish to learn, interact and build a relationship. Insurance...
Florida Commissioner McCarty Gives FEMA Deadline for NFIP Rate Data
Oct 19 2015 // Florida Insurance Commissioner Kevin McCarty has followed through on his promise to State Senator Jeff Brandes to investigate the National Flood Insurance Program’s rating practices of Floridians. In an Oct. 2 letter...
Metromile in California Names Former Dish Executive Chief Marketing Officer
Oct 16 2015 // San Francisco, Calif.-based Metromile has named James Moorhead, a former Dish Network executive, its chief marketing officer. The appointment is effective Oct. 26. Moorhead will report to Metromile CEO Dan Preston....
Why It’s Important for Agents to Offer Consistent ‘Touchpoints’ for Clients
Oct 13 2015 // Most agents work hard to maintain strong relationships with clients, however, all too often business gets in the way. Agents need to take steps, digitally speaking, to stay connected continually with the right messages...
