Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
Registration Open for the 2013 Virtual Insurance Tradeshow
May 15 2013 // Fairfield, CA, 05/15/13 – Now in its third year, the 2013 Virtual Insurance Marketplace, brought to the insurance industry by Direct Connection Advertising & Marketing, LLC, an agency specializing in insurance...
Most Carriers Provide Training on Selling Online: Survey
May 6 2013 // A two-thirds majority of independent insurance agents say their carriers are providing them with training and consulting on how to use their agency websites to increase sales, a new survey reveals. The annual survey of...
Most Carriers Offer Agents Training Opportunities for Online Sales: Survey
Apr 23 2013 // A two-thirds majority of independent insurance agents say their carriers are providing them with training and consulting on how to use their agency websites to increase sales. This is one of the findings in a new survey of...
One-Day Modern Consumer Training for Insurance Professionals Hosted by PIA of Michigan on Thursday, April 25th
Apr 19 2013 // Warwick, RI, 4/19/13 – Astonish, a leading digital marketing solutions and sales training provider for insurance agencies, encourages local insurance agency principals, CEOs, and presidents in Michigan and surrounding...
Nyquist-Bivins Named Director of Brand Management for Amerisure
Apr 9 2013 // Farmington Hills, Mich.-based property/casualty insurer, Amerisure Mutual Insurance Co., has added Jennifer Nyquist-Bivins to director of brand management. Nyquist-Bivins has more than 25 years of experience and most...
High-Tech Personal Lines: Technology Changing the Way Agents Do Business
Apr 3 2013 // Many believe there is still opportunity for independent insurance agents and their carriers to grab personal lines market share. But to do so they must find a way to compete against the giant direct response and captive...
Astonish Announces Early Bird Pricing for Annual E-Agent Summit
Apr 3 2013 // Warwick, RI, 04/03/13 – Astonish, a leading digital marketing, technology, and training provider for insurance agencies and brokerages, is thrilled to announce early bird pricing for the upcoming E-Agent Summit taking...
Project CAP CEO Bacciocco Shares Views on Consumer Agent Portal and 2013
Apr 1 2013 // Independent agents should soon be getting some help with their personal lines sales— better late than never. The delayed Consumer Agent Portal — backed by the Independent Insurance Agents & Brokers of America Inc....
Astonish’s One-Day Modern Consumer Training Hosted by QQ Solutions on Thursday, April 11
Apr 1 2013 // Warwick, RI, 04/01/13 – Astonish, a leading digital marketing solutions and sales training provider for insurance agencies, encourages local insurance agency principals, CEOs, and presidents in Florida and surrounding...
UK Online Aggregators Now Have 40% of Personal P/C, but not Commercial
Mar 25 2013 // “Online aggregators have revolutionized the distribution of personal lines insurance in the UK,” concludes a study from Finaccord, a market research, publishing and consulting company specializing in financial...
7 Basic Marketing Approaches for Independent Agents
Mar 25 2013 // It’s impossible to market anything successfully without communicating well. There are multiple ways, online and off, to manage this vital activity. Below are overviews of seven marketing methodologies. Social...
How Red Bull Handled Product Tampering Threat Could Pay Off
Mar 22 2013 // Austrian company Red Bull’s unusual decision to go public on a blackmailer’s threat to contaminate its energy drinks with feces could cost the brand far less long-term than any immediate hit to sales. Known for...
Outsourcing Your Digital Marketing Strategy: When do you know it’s time?
Mar 21 2013 // This post is part of a series on insurance marketing and training sponsored by Astonish. Local insurance agency owners wear multiple hats – sometimes, too many! You may want to save money and do it all yourself, but that...
Northern California Transit Approves Settlement Over Journalist Death
Mar 21 2013 // The widow of a veteran Oakland Tribune journalist who was struck and killed by a San Francisco Muni train four years ago has been awarded a $900,000 wrongful death settlement. The San Jose Mercury News reported the...
Michigan Association of Professional Insurance Agents Hosts Astonish’s One-Day Modern Consumer Training on March 28
Mar 18 2013 // Warwick, RI, 3/18/13 – Astonish, a leading digital marketing solutions and sales training provider for insurance agencies, encourages local insurance agency principals, CEOs, and presidents in Michigan and surrounding...
Project CAP Launches Year-Long Agency Preparation Tool: Agency 2020
Mar 11 2013 // Project CAP has launched Agency 2020, a new program to provide independent agencies with insights and resources to help them create and implement a successful long-term agency strategy. Each month during 2013, the Agency...
Project CAP 2013
Mar 11 2013 // Independent agents should soon be getting some help with their personal lines sales – better late than never. The delayed Consumer Agent Portal – backed by the Independent Insurance Agents & Brokers of America Inc....
High-Tech Personal Lines
Mar 11 2013 // How technology is changing the way agents do business Many believe there is still opportunity for independent insurance agents and their carriers to grab personal lines market share. But to do so they must find a way to...
5 Resolutions Insurance Marketers Should Make in 2013
Feb 25 2013 // The New Year finds people across the world making resolutions to better their lifestyles, by crowding gyms and dieting, breaking bad habits, and saving more money. Resolutions are not simply for personal lives; marketers...
Philadelphia Insurance Names New Chief Marketing, Chief Information Officers
Feb 20 2013 // Bala Cynwyd, Penn.-based Philadelphia Insurance Companies announced the promotion of Brian O’Reilly from senior vice president of marketing to executive vice president and chief marketing officer. He succeeds Robert...
