Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
Farmers CEO: Changes Align Leadership Around Core Businesses
Feb 19 2013 // Jeff Dailey, chief executive officer of Los Angeles, Calif.-based Farmers Group Inc., on Tuesday announced several executive leadership team appointments he says better aligns the leadership team around Farmers core...
AIG to Purchase Outstanding Interest in AIG Israel
Feb 18 2013 // American International Group announced that it has reached an agreement with Aurec Gold Investments Limited to acquire Aurec’s 49.99 percent interest in AIG Israel Insurance Company Ltd. AIG currently owns 50.01...
Top 10 Alcohol Brands of Underage Drinkers
Feb 12 2013 // A relatively small number of alcohol brands dominate underage youth alcohol consumption, according to a new report from researchers at the Boston University School of Public Health and the Center on Alcohol Marketing and...
Top 3 Ways to Gain More Referrals Online & Offline
Feb 7 2013 // This post is part of a series on insurance marketing and training sponsored by Astonish. I’ve been working with this industry long enough to know that each and every local insurance agency out there is sitting on a...
Sweeney Exits Philadelphia Insurance; O’Leary Named CEO
Feb 6 2013 // Philadelphia Insurance Companies, a Bala Cynwyd, Penn.-based property/casualty and professional liability insurance company for niche markets, announced Tuesday that Robert O’Leary, Jr. has been named the new...
Insurance Email Marketing Tactics You Can’t Live Without!
Feb 5 2013 // This post is part of a series on insurance marketing and training sponsored by Astonish. Email marketing may not be as hip as social media, but 77% of consumers prefer to receive communication through email than any other...
AmWINS Forms Non-Standard Auto Specialty Division
Jan 30 2013 // AmWINS Group, Inc. has combined its various non-standard auto operating entities to create AmWINS Specialty Auto (ASA), a new operation within the AmWINS Underwriting Division. The combined entities include Newport General...
Liberty Mutual Dropping 8 Regional Brands
Jan 28 2013 // Liberty Mutual Insurance announced earlier this month it is planning to retire its regional brands in 2013 to focus on the more recognizable Liberty Mutual brand. “We’re retiring the brand names of our eight...
Insurance Journal Co-Sponsors Agency Research Project
Jan 23 2013 // Channel Harvest Research, in partnership with Insurance Journal, has launched a major new study in the independent agency system, probing agents’ attitudes toward insurance carrier relationships and, in particular,...
Handmaker Promoted to Chief Marketing Officer at Assurance
Jan 18 2013 // Steven Handmaker has been promoted to chief marketing officer at Assurance, an independent insurance brokerage headquartered in the northwestern suburbs of Chicago. His former title was executive vice president, marketing...
2013 Insurance Industry Meetings & Conventions Directory
Jan 14 2013 // JANUARY P/C Insurance Joint Industry Forum Jan 15 Waldorf Astoria Hotel, New York, NY Insurance Information Institute www.iii.org 2013 Big ‘I’ Winter Meeting Jan 16-20 The Westin Mission Hills Resort & Spa,...
12 Things to Ask to Stop Business Crises Before Havoc Ensues
Jan 14 2013 // Perhaps even more than the lure of money, optimism dominates the entrepreneurial mind. During the recession, more Americans have become entrepreneurs than at any time in the past 15 years, according to the Kauffman Index...
Want to Reach & Retain More Customers? ASK for an Email Address
Jan 11 2013 // This post is part of a series on insurance marketing and training sponsored by Astonish. Email is one of the most cost effective and convenient ways to communicate with clients and prospects. In fact, it’s the...
Liberty Mutual to Phase Out 8 Regional Insurance Brands
Jan 10 2013 // Liberty Mutual Insurance announced it is planning to retire its regional brands in 2013 to focus on the more recognizable Liberty Mutual brand. “We’re retiring the brand names of our eight commercial lines...
Babies: Little Drunk People or Expert Marketers?
Jan 3 2013 // Happy New Year, friends! To kick off the New Year, I want to share something personal with you, and how it has led to a revelation. I’ve become a mom later in life. As I write this, our baby is 16 months old. Before...
6 Things for Independent Agents to Worry About in 2013
Dec 28 2012 // The 100-plus year-old independent agency distribution system is expanding, according to Future One’s 2012 Agency Universe Study. The number of independent agencies, it states, has recently increased to 38,500. Still,...
Brightway Insurance Names Howard as Chief Marketing Officer
Dec 17 2012 // Brightway Insurance has named Talman Howard as the company’s new chief marketing officer. Brightway Insurance, a national independent insurance retail organization, has more than 110 stores nationwide. The...
Improving Your Sales Process by Answering the Phone
Dec 17 2012 // This post is part of a series on insurance marketing and training sponsored by Astonish. It’s almost maddening how many sales opportunities are lost by insurance agents, CSRs, producers, or even receptionists who...
25 Ways to Grow Your Independent Agency in 2013
Dec 17 2012 // As the calendar flips to 2013, growth-minded independents must decide how to build their agencies over the upcoming year. The options are endless, and they straddle both the physical and digital worlds. Here are 25 ideas...
Brees California Lawsuit Claims His Charity Was Cheated
Dec 14 2012 // Saints quarterback Drew Brees and his foundation are suing one of the former organizers of his celebrity golf tournament in southern California, saying the organizer cheated benefactors of the foundation out of thousands...
