Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
The Hartford’s AARP Program Looking for Agents
Feb 22 2012 // The Hartford says it will be increasing the availability of its auto insurance program for members of the American Association of Retired Persons (AARP) by expanding its base of producers. Originally, members of the AARP...
California Earthquake Authority Kicks off Second Marketing Program for Agents
Feb 21 2012 // The business of selling earthquake insurance to homeowners may have just gotten a bit easier. The California Earthquake Authority has launched its annual “Marketing Value Program,” in which the quasi-private...
Numbers Don’t Lie – Studying the Stats Behind a Virtual Insurance Tradeshow
Feb 7 2012 // San Diego, CA, 02/06/12 – For decades, companies that sponsor and/or exhibit at traditional insurance tradeshows have followed the same routine: Shell out exorbitant attendance or booth fees and travel...
People
Feb 6 2012 // Centennial, Colo.-based Colorado Casualty has named Lucas J. Bills as president and chief executive officer of the commercial lines company, which operates in Arizona, Colorado, Nevada, New Mexico, Utah and Wyoming. Bills...
People
Feb 6 2012 // Jamie Durocher has been promoted to director of business development for Eau Claire, Wis.-based wholesale insurance firm, Scobie Group. Durocher has held the position of marketing representative with Scobie Group since...
People
Feb 6 2012 // Confie Seguros, an insurance agency group focused on Hispanic consumers, has named Joseph Waked as chief executive officer. John Addeo , former CEO and co-founder of the business, will remain with the company as executive...
All Sponsor and Exhibitor Slots Filled for Direct Connection Advertising and Marketing’s 2012 Virtual Insurance Marketplace
Jan 31 2012 // San Diego, CA, 01/31/12 – The 2012 Virtual Insurance Marketplace, sponsored by Direct Connection Advertising and Marketing, is excited to announce that all exhibitor booths for the General Hall for its upcoming...
Insurance Marketing New Basics: Go Mobile
Jan 27 2012 // Be careful if you ask Michael Jans, president of Bend, Ore.-based Agency Revolution, about marketing. He may throw the Yellow Pages at you. Jans isn’t a temperamental thug, he’s just passionate about talking...
How to Save Valuable Time and Money – Take the Virtual Tradeshow Route
Jan 24 2012 // Fairfield, CA, 01/24/12 – Savvy business owners have grown their businesses by always seeking out ways to expand their contact base, bring information to their staff and themselves, and stay on the cutting edge in...
People
Jan 23 2012 // Woodbury, N.Y.-based Sterling & Sterling appointed Leslie Nylund as president of the insurance brokerage. Nylund will be responsible for the firm’s operations, including sales, employee benefits, client services...
Western Insurance Agents Roundtable: In Uncertain Economy, Change Is Certain
Jan 23 2012 // The economy, the promised-land of a hard insurance market and the need to master technologies dominated discussion at the first annual Insurance Industry Roundtable in Irvine, Calif. The daylong event was attended by 23...
Insurance Marketing New Basics: Go Mobile
Jan 23 2012 // Be careful if you ask Michael Jans, president of Bend, Ore.-based Agency Revolution, about marketing. He may throw the Yellow Pages at you. Jans isn’t a temperamental thug, he’s just passionate about talking...
Durocher Promoted to Director of Business Development at Scobie Group
Jan 20 2012 // Jamie Durocher has been promoted to director of business development for Eau Claire, Wis.-based wholesale insurance firm, Scobie Group. Durocher has held the position of marketing representative with Scobie Group since...
Is Print Advertising Dead? Definitely Not!
Jan 17 2012 // In an ever-changing world of technology, Internet and social media, many business owners struggle with the validity of print vs online marketing. In my past life I worked as a multimedia rep for a local newspaper. Over the...
Fireman’s Fund Names Conway Chief Marketing Officer
Jan 13 2012 // Fireman’s Fund Insurance Co. has name Juliene Conway its chief marketing officer. In Conway’s role, she will lead the market management team and be responsible for agent and policyholder intelligence,...
Internet Begins New Chapter with .yournamehere Domains
Jan 12 2012 // A quiet Internet revolution begins on Thursday. Organizations can begin applying to name and run their own domains instead of entrusting them to the operators of .com, .org, .gov and others. Up to 2,000 applications are...
Philadelphia Insurance Announces Three Promotions
Jan 11 2012 // Philadelphia Insurance Companies announced three promotions: Sean Sweeney to president and chief operating officer; Robert O’Leary to executive vice president and chief marketing officer; and John Glomb to executive...
If an Agency Were a Person
Jan 9 2012 // Most agencies are managed from the perspective of the shareholders and executives. But what would an agency want if it were a shareholder? 1. Good health. The foundation of agency health is the balance sheet. The most...
As Consumer Power Goes Viral, Risk of Reputational Damage Grows
Jan 6 2012 // Corporate America’s worst nightmare lives in a tiny one-bedroom apartment, loves browsing in flea markets and has a lop-eared brown and white pet rabbit named Crackers. Meet Molly Katchpole. The 22-year-old...
Western Insurance Agents Roundtable Discussion Highlights
Jan 5 2012 // Rancho Cordova, Calif.-based WIAA Education & Research Foundation, a nonprofit corporation focused on advancing knowledge of insurance industry professionals, hosted a recent roundtable discussion on the industry and...
