Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
Businesses Complain of .xxx Domain Shakedown, Trademark Infringement Risk
Aug 16 2011 // In preparation for a new triple-x Internet domain that will launch in December, lawyers for the most storied brands in the United States are scrambling to prevent an x-rated rip-off of an invaluable asset: corporate Web...
The Multiple Media Marketing Strategy
Aug 15 2011 // Want to get more mileage from your advertising? Simple. Run your ad in more than one media format (e.g, print, online, mobile, email, etc.) at the same time. I call it the Multiple Media Marketing Strategy. Fujitsu is an...
Unitrin Changes Name to Kemper
Aug 15 2011 // A legendary insurance company name is back in the headlines after a nearly 10 year hiatus. Unitrin Inc. has taken the Kemper name, and effective Aug. 25 Unitrin will officially operate as Kemper Corp. with trading on the...
Allstate Reports High Catastrophe Losses, Increased Revenues for Q2
Aug 1 2011 // Allstate Corp. reported improved underlying profitability across all business lines for the second quarter quarter, but those gains were more than offset by $2.3 billion in record second quarter catastrophe...
Agency Satisfaction With Insurers Not Driven by Price, Compensation
Aug 1 2011 // Insurance agents tend to give a greater share of their business to insurers with whom they are highly satisfied, according to a J.D. Power and Associates Insurance Agency Satisfaction Study-Personal Lines. The study, based...
Agents Question GM Free Car Insurance Deal With MetLife Auto
Aug 1 2011 // Independent insurance agents are raising concerns over a General Motors promotion that offers car buyers in the Pacific Northwest a year of free liability and damage insurance from MetLife Auto & Home. Hoping to put...
People
Aug 1 2011 // Wholesaler Swett & Crawford has added Ricky Dawson to its casualty staff in New York. Dawson, who has a background in both insurance wholesale brokerage and underwriting, previously served as a wholesale broker with...
Lloyd’s America President Watkins Campaigns for Broader Appeal
Jul 27 2011 // Hank Watkins, president of Lloyd’s America Inc., smiles like he has a big secret he wants to spill. The history of Lloyd’s of London is no secret: originated in Edward Lloyd’s coffee shop in London;...
Fake Apple Store Cuts to Core of China’s Risk to Brands
Jul 22 2011 // A fake Apple store in China, made famous by a blog that said even the staff working there didn’t realize it was a bogus outlet, is probably the most audacious example to date of the risks Western companies face in...
Banner Ads Are Good for Branding (Even When They Don’t Get Clicks)
Jul 18 2011 // Every marketer is aware of branding as a concept and a key component in marketing. It was taught to us in college and was proven beyond a shadow of a doubt with numerous case studies and experiments. Yet in today’s...
Agency Satisfaction With Insurers Not Driven by Price, Compensation
Jul 18 2011 // Insurance agents tend to give a greater share of their business to insurers with whom they are highly satisfied, according to a J.D. Power and Associates Insurance Agency Satisfaction Study-Personal Lines. The study, based...
People
Jul 18 2011 // Novato, Calif.-based Fireman’s Fund Insurance Co. named Bill Kenny vice president of tax. He will lead the tax function for Allianz of America in the United States, and will lead the teams responsible for tax...
London’s Calling
Jul 18 2011 // Lloyd’s America President Hank Watkins Campaigns for Broader Appeal Hank Watkins, president of Lloyd’s America Inc., smiles like he has a big secret he wants to spill. The history of Lloyd’s of London is...
USG Adds Two to Marketing Department
Jul 13 2011 // Pennsylvania-based USG Holding/Insurance Services Inc. has named Gabriella Gallucci as marketing coordinator and Liz Furrer as marketing assistant based in USG’s Canonsburg office. Gallucci most recently served as...
MetLife Auto Stands By GM Auto Insurance Deal
Jul 13 2011 // MetLife Auto & Home says it sees its direct marketing arrangement with General Motors to provide insurance for new car buyers as a way to increase its brand recognition, which it says should also help its independent...
Arrowhead General Insurance Receives Marketing Awards
Jul 8 2011 // San Diego-based Arrowhead General Insurance Agency Inc. is the recipient of three awards from the Insurance Marketing and Communications Association (IMCA). The IMCA competition has been recognizing outstanding marketing...
Leadership Turnover, and Women Executives, Rule at Fireman’s Fund
Jul 7 2011 // On Tuesday, Lori Dickerson Fouché was named president and CEO of Fireman’s Fund Insurance Co., making her the company’s fourth CEO in recent years. Fouché succeeds Michael LaRocco, at the helm of one of the...
Arrowhead General Insurance Agency, Inc. Takes Home 3 Insurance Marketing & Communications Awards Including 2 Best in Show
Jul 6 2011 // San Diego, CA, 07/06/2011 – Arrowhead General Insurance Agency, Inc. was thrilled to have received three awards from the Insurance Marketing and Communications Association (IMCA) at the Annual Meeting and Showcase Awards...
People
Jul 4 2011 // Anthony A. Ambrose has been promoted to vice president and senior broker at New York-based wholesale broker Russell Bond. Ambrose joined Russell Bond in 1994 and is currently responsible for financial institutions, medical...
People
Jul 4 2011 // Liberty Mutual Group’s Edmund F. Kelly retired from active management of the company on June 28, 2011. David H. Long replaced Kelly as president and CEO. Kelly will continue to serve as chairman of the board of...
