Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
People
Sep 7 2009 // Colorado Casualty, a Liberty Mutual Agency Markets regional company headquartered in Centennial, Colo., has appointed Brent Irving to regional vice president for the company’s Arizona territory, which includes Nevada...
People
Sep 7 2009 // Markel Corp. has promoted Henry Lopez to president for Markel Midwest. Lopez has served as executive vice president for the Midwest region since November 2008. He joined Markel in 1995 as a financial analyst and has held a...
Marsh Finds Europe’s Retailers Fear Working Capital, Supply Chain Risks
Aug 28 2009 // New research by Marsh has found that senior executives at Europe’s leading retail and consumer brands businesses will be concerned by risks such as cash flow, credit risk and trade credit over the next 18 months. An...
Seeking to Boost Agency Business, Progressive Offers Web Site Help
Aug 14 2009 // Progressive Insurance wants to ramp up its agency business and plans to turn to a source of strength for its direct sales channel – the Internet – to help make that happen. As Glenn M. Renwick, president and...
Safeco Insurance Names Two New Central Region Executives
Aug 10 2009 // Seattle-based Safeco Insurance, a Liberty Mutual Agency Markets company, announced the appointment of two key additions to its management team in the Central Region. Scott McPherson has joined the company as director of...
Has the Declining Economy and Soft Market Affected Your Marketing Plans for 2009/2010?
Aug 6 2009 // Beacon Marketing, Inc. – “Helping to guide your prospecting needs to new destinations” Beacon is coming up on their 2nd year with helping agents across the country write new business and they have been...
Grose Named U.S. Marketing Director for Marsh
Aug 5 2009 // Insurance broker Marsh announced the appointment of Gary Grose as U.S. marketing director. Grose joins Marsh with 20 years of insurance industry marketing and sales experience. He reports to Jack Butcher, U.S. sales and...
People
Aug 3 2009 // Rhode Island-based Narragansett Bay Insurance Co. has named Laura L. Colangelo as director of accounting. Colangelo brings broad experience in all aspects of accounting and internal and external financial reporting within...
People
Aug 3 2009 // Rolling Meadows, Ill.-based C. W. Olson and Co., an affiliate of the full-service insurance brokerage firm Associated Agencies Inc., promoted Matthew Meliker to executive vice president and in-house counsel. Meliker, a...
People
Aug 3 2009 // Will Weston, vice president and principal of Blanchard & Calhoun Insurance Agency in Augusta, was elected president of the Independent Insurance Agents of Georgia, Inc. (IIAG) during the association’s recent...
People
Aug 3 2009 // The Insurance Council of Texas recently presented William H. “Bill” Huff, vice president of Regulatory Affairs for Affirmative Insurance, with the Raymond Mauk Leadership Award. Huff is the 12th recipient of...
Study: Health, Life Insurers Ignoring Younger Generations
Jul 31 2009 // Age may determine how much health and life insurance companies spend trying to get people onboard. A new study shows health and life insurers pay much more attention to Baby Boomers than they do to Generation X and...
Chartis: Other Firms Share AIG’s New Name; Is It a Name to Remember?
Jul 28 2009 // A U.S. health care advisory group and a London-based risk technology research firm share something in common with American International Group’s (AIG) new brand Chartis Insurance: a name. But it’s doubtful they...
Travelers Names MacDonald EVP, Chief Marketing Officer
Jul 24 2009 // The Travelers Cos. Inc. named Anne MacDonald as executive vice president, chief marketing officer. MacDonald will have responsibility for the company’s marketing, brand management and advertising strategy, and she...
The Hartford Rolls Out AARP Auto Product Through Independent Agents
Jul 21 2009 // The Hartford Financial Services Group Inc. is now offering AARP-branded auto insurance through select, authorized independent agents. Previously, the insurance was only available directly from The Hartford by phone,...
5 Harsh Marketing Warnings for Today’s Tough Times
Jul 20 2009 // It’s Time to Start Marketing Again The economic crisis is over! Well, not really. It’s just that the present plight has lasted so long, it’s no longer a crisis, it’s the status quo. And as such,...
Double Your Agency Revenue: Fact or Fiction?
Jul 15 2009 // San Francisco, California – July 15th, 2009 – Astonish Results, an aggressive insurance marketing company, is making some very bold claims in their advertisements. But are they really backing it up with...
California-Based ICW Group Upgrades, Rebrands Based on Agent Feedback
Jun 30 2009 // Truly listening to what agents have to say can make a world of difference in how an insurance company is run and organized. Just ask the folks at San Diego-based ICW Group Insurance Companies, an Insurance Journal-ranked...
People
Jun 15 2009 // Burns & Wilcox reported that Kendra Corman has joined the company as its new marketing director. Corman is responsible for managing the company’s advertising and marketing initiatives, which includes overseeing...
Take Advantage of Bad Times by Hiring a Marketing Major
Jun 15 2009 // Enhance Your Survival by Finding Light Within the Darkness The economic landscape is mired in darkness. Bankruptcies and foreclosures have risen to frightening levels, while the stock market languishes in despair. The high...
