Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
Social Networking for Fun and Profit
Jun 15 2009 // Why Agents Should Use Twitter, LinkedIn and Facebook to Build their Brand Whether it’s used to market new insurance products or interface with current clients, social media is transforming the insurance industry...
Is Your Database Holding You Back?
Jun 1 2009 // How to Create a Culture of E-Mail Collection in Your Organization These are not the heady times of the past when you could take a flyer on an untried marketing tactic. Sales are thinner, margins are slimmer and...
People
Jun 1 2009 // Neal S. Wolin has been confirmed by the U.S. Senate to serve as the deputy secretary of the U.S. Department of the Treasury. In February, Wolin was named deputy assistant to the President and deputy counsel to the...
Direct Writers Continue Battle for Massachusetts Auto Market
Jun 1 2009 // Allstate Announces Plan to Begin Writing After Generation-Long Hiatus Direct writers continue to target the Massachusetts personal auto insurance market, as one major national carrier announced it has written its first...
People
Jun 1 2009 // TD Insurance Inc. has hired Linda Bogardus as an account manager in the Core Division of Commercial Lines. Bogardus, who is based in Burlington, Vermont, will oversee marketing and servicing large commercial insurance...
Increase Traffic to Your Internet ‘Real Estate’
Jun 1 2009 // Enhance Your Agency’s Online Visibility Through Search Engine Optimization Nearly half of the United States — more than 163 million people — are using the Internet, according to a recent Nielsen poll. And they...
People
Jun 1 2009 // Neal S. Wolin has been confirmed by the U.S. Senate to serve as the deputy secretary of the U.S. Department of the Treasury. In February, Wolin was named deputy assistant to the President and deputy counsel to the...
What is your USP?
Jun 1 2009 // Become Outstanding Through Unique Selling Propositions You might have heard the saying, “Differentiate or die.” In the highly competitive world of insurance sales, the two primary ways insurance is sold is on...
People
May 18 2009 // Zurich Financial Services Group appointed Francis Bouchard head of the Climate Office. Bouchard will succeed Mike Kerner, who was appointed CEO of Global Corporate in North America. Bouchard will work to institutionalize...
People
May 18 2009 // QBE Regional Insurance recently added Charles Valinotti and Mike Bondura to its leadership team headquartered in Sun Prairie, Wis. Valinotti, senior vice president of Personal Lines, oversees personal property and casualty...
Benefit by Experimenting With a Second Agency Brand
May 18 2009 // Enjoy the Freedom of Marketing Experimentation Property/casualty agencies can learn something valuable from successful car dealers. And no, it has nothing to do with waxing and buffing. It’s something even shinier,...
Wittwer Named President of American Specialty Insurance & Risk Svcs.
May 13 2009 // American Specialty Insurance & Risk Services Inc., a wholly-owned subsidiary of Brown & Brown Inc., has named Tony L. Wittwer president of the Roanoke, Indiana-based sports, motorsports and recreation specialty...
AIG Rebranding Faces Challenges of 3 R’s and 4th, Recession
May 5 2009 // Most thought it was a good idea but nobody said it would be easy. When American International Group (AIG) announced it was going to separate and rebrand its U.S. and foreign insurance operations as an independent entity...
Increase Traffic to Your Internet ‘Real Estate’
May 4 2009 // Enhance Your Agency’s Online Visibility Through Search Engine Optimization Nearly half of the United States — more than 163 million people — are using the Internet, according to a recent Nielsen poll. And they...
Social Networking in an Insurance World
May 4 2009 // Web 2.0 Tools Enhance the Face-to-Face Interactions in the Industry Insurance firms that have used the tools of Web 2.0 appear to be won over for good, and have little to say that is negative. McAuley, Woods &...
Burns & Wilcox Names Corman as Marketing Director
Apr 28 2009 // Burns & Wilcox reported that Kendra Corman has joined the company as its new marketing director. Corman is responsible for managing the company’s advertising and marketing initiatives, which includes overseeing...
California AG Sues Wells Fargo Affiliates for Defrauded Investors
Apr 23 2009 // California Attorney General Edmund G. Brown Jr. filed suit against three Wells Fargo affiliates to recover $1.5 billion for California investors who purchased auction-rate securities based on “false and...
Agnew to Be Inducted Into Iowa Insurance Hall of Fame
Apr 21 2009 // Dan F. Agnew, president and CEO of Iowa-based Grinnell Mutual Reinsurance Company, will be inducted into the Iowa Insurance Hall of Fame on May 21, 2009. The induction ceremony will take place at the Olmsted Center on the...
People
Apr 20 2009 // The Association of Professional Insurance Women Inc. (APIW) has selected Chubb Group Executive Vice President Janice Tomlinson as its “Insurance Woman of the Year.” Tomlinson, who has been employed by Chubb...
Oklahoma-based North America Group Re-Brands as INSURICA
Apr 8 2009 // North America Group, a privately-held independent insurance agency headquartered in Oklahoma City, is bringing each of its insurance management partners together to form INSURICA, The Insurance Management Network. The...
