Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
Gun Maker Remington to Appeal Connecticut’s Sandy Hook Ruling to Supreme Court
Apr 10 2019 // Having failed in Connecticut state court to block all claims brought by families of children killed in the Sandy Hook Elementary School shootings, gun manufacturer Remington Arms Co. has signaled it will appeal its case to...
Reuters: J&J Refocused Baby Powder Marketing on Minority, Overweight Women
Apr 10 2019 // Pressure was mounting on Johnson & Johnson and its signature Baby Powder. In 2006, an arm of the World Health Organization began classifying cosmetic talc such as Baby Powder as “possibly carcinogenic” when...
How (and Why) to Start a Podcast
Apr 5 2019 // I’ve been a podcast fan for many years. So, starting a podcast for me was an exciting opportunity. Though, it was not something I had expected I would ever do. After a year of publishing Insurance Happy Hour, I...
Oklahoma Alters Suit Against Opioid Drugmakers Before Trial
Apr 5 2019 // The state of Oklahoma narrowed its case against drug makers including Johnson & Johnson, Teva Pharmaceutical Industries Ltd. and Allergan Plc, dropping fraud and other allegations while pressing ahead with a...
Hutchinson Rejoins Hub Northeast as Executive Vice President of Commercial Lines
Apr 2 2019 // Hub International Northeast Limited, a subsidiary of the global insurance brokerage, risk advisory and employee benefits firm, Hub International Limited, has re-hired James Hutchinson as executive vice president of...
Conn. High Court Rules Gun Maker Can Be Sued Over Marketing
Apr 1 2019 // Ruling Seen At Odd with Previous State and Federal Court Opinions Gun-maker Remington can be sued over how it marketed the rifle used to kill 20 children and six educators at Sandy Hook Elementary School in 2012, a divided...
Family Behind Purdue Pharma Facing Second Suit Over Role in Opioid Crisis
Mar 21 2019 // The billionaire family that owns opioid-maker Purdue Pharma LP has been accused by local governments in a new lawsuit of causing the nationwide public-health crisis involving pain-killing medicines that has left hundreds...
People
Mar 18 2019 // National Nashville-based auto insurer The General has appointed veteran insurance executive Tony DeSantis to president and CEO, joining Chief Operating Officer Steve Tjugum as the company’s top leaders. Elicia Azali...
Why Insurance Marketing Reps Are Still Worth the Money
Mar 5 2019 // Here we go again — another cycle for having marketing representatives, or not. Let’s talk about the way it was and the way it is now. Actually, what was and what is now is basically the same as far as what a...
Wishes & Predictions… in their own words
Feb 4 2019 // Ely Kaplansky, President, Kaplansky Agency, MA Increased market share. Rate increases. Continued profitable growth. Crag Shink, Managing Partner, C.H. Shink & Associates, NY A harder market in some segments. Increasing...
Drug Advertising Drives $30 Billion Medical Industry Marketing Machine
Jan 11 2019 // Ads for prescription drugs appeared 5 million times in just one year, capping a recent surge in U.S. medical marketing, a new analysis found. The advertisements for various medicines showed up on TV, newspapers, online...
Grose Named Interim Leader of Argo Group’s Colony Specialty Business
Jan 10 2019 // San Antonio-based Argo Group U.S., member of Argo Group International Holdings Ltd., has tapped Gary Grose, Argo Group head of marketing and producer management, to serve as the interim head of its excess and surplus lines...
GEICO Promotes Pusateri to Vice President of Marketing
Dec 21 2018 // Giant auto insurer GEICO has promoted Joe Pusateri to vice president of marketing Pusateri previously served as an assistant vice president in marketing; in that role, which he assumed last year, he oversaw analytics,...
People
Dec 17 2018 // XL Catlin has added Kimberly Hans to its Broker & Client Management team as Southeast Regional Leader. Hans is based in Atlanta and reports to Robert Peretti, XL Catlin’s Head of Broker & Client Management in...
ProAg Adds Borner, Piechowski, Schaefers to Leadership Team
Dec 11 2018 // Amarillo, Texas-based Producers Ag Insurance Group Inc. (ProAg), a member of the Tokio Marine HCC group of companies, has hired Scott Schaefers as senior vice president of Marketing and Innovation, Becky Piechowski as...
People
Dec 3 2018 // San Diego, Calif.-based Wells Media Group Inc. has named Ashley Berg sales and marketing coordinator. Wells Media has also named Kelly de la Mora sales manager of Claims Journal. Berg will be responsible for a variety of...
People
Nov 19 2018 // Terry Miller has been named president and chief executive officer at Bloomington, Minnesota-based SFM Mutual Insurance Co. Miller has worked at SFM for more than 30 years, serving as the company’s original...
Normandy Insurance of Florida Promotes Lieberman to VP of Sales, Marketing
Nov 15 2018 // Florida-based workers’ compensation carrier Normandy Insurance Co. has promoted Laura Lieberman to vice president of Sales and Marketing, effective immediately. In this role, Lieberman will oversee corporate...
People
Oct 1 2018 // JLT Re (North America) Inc., part of the global provider of reinsurance broking and consultancy, has appointed Alain Bizet as senior vice president in Miami. Alain will join the property treaty team in Miami and focus on...
People
Oct 1 2018 // Farm Bureau Insurance of Michigan appointed Matt Taylor as vice president of Marketing. Taylor joined Farm Bureau Insurance in 2009 as an agent. He later joined marketing management as a managing partner in the Southeast...
