Latest Marketing Headlines

Sales & Marketing Planning

Nov 30 2008 // Part 1: Setting Your Course It is that time of year again; time to develop the firm’s annual sales and marketing plan. This is an essential element of strategic planning. Many carriers want to meet with the agency...

Don’t Just Translate It

Nov 30 2008 // Why Advertising for Hispanic Consumers Should be Written in Spanish Don’t bring Anglo assumptions to the media planning and buying process. Your new advertising campaign is so successful, you’ve decided to...

People

Nov 30 2008 // The Insurance Marketing and Communications Association (IMCA) named Richard Look as president. He is a marketing communications veteran with both agency and insurance company experience, and currently serves as vice...

Nov 30 2008 // Peter Lauve, of Abilene, Texas, has been named president of Texas-based Insurors Group. As Insurors Group president, Lauve, also a partner with CBS Insurance located in Abilene, will lead a network of Texas agents that...

Don’t Just Translate It

Nov 30 2008 // Why Advertising for Hispanic Consumers Should be Written in Spanish Don’t bring Anglo assumptions to the media planning and buying process. Your new advertising campaign is so successful, you’ve decided to...

People

Nov 30 2008 // The Insurance Marketing and Communications Association (IMCA) named Richard Look as president. He is a marketing communications veteran with both agency and insurance company experience, and currently serves as vice...

Has the Declining Economy and Soft Market Affected Your Marketing Plans for 2009?

Nov 19 2008 // Beacon Marketing – “Helping to guide your prospecting needs to new destinations” Orange, CA – November 19, 2008: With the current economic conditions, a lot of agencies have had to reduce and/or cut...

Insurance Marketing Group Elects President, Officers

Nov 19 2008 // The Insurance Marketing and Communications Association (IMCA) named Richard Look as president. Look, a marketing communications veteran with both agency and insurance company experience, currently is vice president of...

People

Nov 16 2008 // The Texas Surplus Lines Association Inc. elected new officers and directors at its 52nd annual meeting held Nov. 3, 2008, at the Four Seasons Hotel in Austin. The new officers are: President Paul Rainey, president of RSI...

Strategic Planning for an Increasing Direct Writer Marketplace

Nov 16 2008 // The traditional role of an insurance agent in the sale of insurance products to potential policyholders has changed dramatically over the years. Historically, the agent was the customer’s first and only point of...

Don’t Just Translate It

Nov 16 2008 // Why Advertising for Hispanic Consumers Should be Written in Spanish Your new advertising campaign is so successful, you’ve decided to communicate to your Hispanic customers. Great idea. After all, Hispanic purchasing...

Survey: What Keeps Independent Agents Awake at Night?

Nov 16 2008 // Commissions, Technology, Agency Branding and Catastrophe Zones Rank High as Concerns Independent insurance agents and brokers are concerned about the future of contingent commissions, according to a recent survey. But...

Peterson Joins Gowrie Group of Cos. in Connecticut

Nov 4 2008 // Westbrook, Connecticut-based The Gowrie Group of Cos. has named Whitney Peterson vice president of marketing. Peterson will direct marketing activities for all of the Gowrie Group. Her initial efforts will focus on active...

People

Nov 2 2008 // Tonya I. Sylvester has been named a sales executive at Rogers & Gray Insurance Agency Inc. of Massachusetts. Sylvester will specialize in personal lines sales, and work out of the agency’s Canton and Plymouth...

Nov 2 2008 // Pete Garvey, current president of Integro Ltd., assumed the additional responsibility of CEO for the insurance broker, succeeding Roger Egan, who has left the company. Garvey has served as president of Integro since 2005....

Willis Adds 2 Execs to UK Commercial Broker Network

Oct 29 2008 // Willis Group Holdings announced the appointment of Howard Robinson as a marketing consultant and Sarah Walters as marketing communications manager for the Willis Commercial Network, a partnership of local, independent...

Allstate Posts $923M Net Loss for Q3

Oct 23 2008 // Catastrophe losses and the global financial crisis contributed to a $923 million net loss for the third quarter of 2008, which reflects an operating loss of $190 million and net realized capital losses of $728 million, The...

What Keeps Independent Agents Awake at Night? Commissions Just One of Several Concerns

Oct 21 2008 // Independent insurance agents and brokers are concerned about the future of contingent commissions, according to a recent survey. But that’s just one of several major concerns agents have. They also have doubts about...

Don’t Just Translate It into Spanish

Oct 20 2008 // Why Advertising for Hispanic Consumers Should be Written in Spanish Your new advertising campaign is so successful, you’ve decided to communicate to your Hispanic customers. Great idea. After all, Hispanic purchasing...

Deepen Customer Loyalty With E-Mail Marketing

Oct 20 2008 // Three Principles to Help Fashion an E-Marketing Plan A recent E-mail Experience Council conference featured speaker after speaker expounding the benefits of e-mail marketing. What hit home was that e-mail marketing can...