Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
Insurers Keen on NCAA’s Basket-full of Opportunities
Apr 21 2008 // The Hartford and XL Insurance pursue insurance industry’s love affair with sports-related, 360-degree marketing Quite a few insurers’ names have been bounced and bandied about like basketballs on TV lately, and...
S&P, Best See no Ratings Changes as Brandon Leaves Gen Re
Apr 15 2008 // Neither Standard & Poor’s Ratings Services nor A.M. Best Co. anticipate making any ratings changes as a result of Joseph Brandon’s leaving his post as CEO of General Reinsurance Corp. S&P rates Gen Re...
Berkshire Says General Re Chief Brandon Resigns
Apr 14 2008 // Warren Buffett’s Berkshire Hathaway Inc. said Joseph Brandon has decided to resign as chairman and chief executive of its General Re Corp reinsurance unit, effective Monday. Franklin “Tad” Montross,...
Prosecutors Allegedly Pressing Berkshire to Remove Gen Re Head
Apr 11 2008 // Federal prosecutors want Berkshire Hathaway Inc. to replace the chief executive of its reinsurance subsidiary after four former executives of the company were convicted in February, according to a person familiar with the...
Dew Promoted to Marketing Vice President at RISDS
Apr 8 2008 // Stephanie Dew has been promoted to vice president of marketing for Rural Special Districts Insurance Services. Dew has served as marketing director for the past three years. Prior to that appointment, she served as account...
Insurers Keen on NCAA’s Basket-Full of Opportunities
Apr 8 2008 // The University of Kansas men’s basketball team may have been the big winner at last night’s NCAA championship — but when it comes to the NCAA’s bonanza of sponsorship benefits from basketball and...
Insurers Keen on NCAA’s Basket-full of Opportunities
Apr 7 2008 // The Hartford and XL Insurance pursue insurance industry’s love affair with sports-related, 360-degree marketing Quite a few insurers’ names have been bounced and bandied about like basketballs on TV lately, and...
Strategies for Agents in a Recession
Apr 7 2008 // Despite soft market conditions and a downturn in the economy, it’s still a good time to be an agent, says Leonard Brevik, president and CEO of National Association of Professional Insurance Agents. “There are a...
Arrowhead Announces Website Enhancements for Producers & Insureds
Apr 4 2008 // San Diego, CA, 04/04/2008 – ARROWHEAD General Insurance Agency, Inc. announced today it has launched its renovated corporate website, www.ArrowheadGrp.com and its secure online portal, www.ArrowheadExchange.com. Both...
Willis Appoints Asia Marketing Officer; Outlines Strategy
Apr 4 2008 // Willis Group Holdings announced the appointment of Paul Ward as Regional Marketing Officer for Asia. He will work with carriers to identify growth opportunities and develop marketing strategies for large accounts. Willis...
Montpelier Re Names König to Head Europe/Mideast Marketing
Apr 4 2008 // Bermuda-based Montpelier Re Holdings Ltd. announced that Gerald König, CEO of Montpelier Europa AG, has been appointed Head of Marketing for Europe and the Middle East, effective May 1, 2008. König joined Montpelier in...
UPS Brand Exec Bloomenkranz to Head Progressive Insurance Marketing
Mar 27 2008 // The Progressive Corp. has named Larry Bloomenkranz as chief marketing officer effective April 28, 2008. Bloomenkranz joins Progressive from United Parcel Service (UPS), the package delivery service, where he has been since...
Word-of-Mouth Marketing Yields Big Results
Mar 24 2008 // A firm’s most valuable customers are not necessarily those who buy the most. Instead, customers who refer new business can be worth as much as the big spenders, or more. So reveals a study, “How Valuable Is...
People
Mar 24 2008 // McQueary Henry Bowles Troy hired Jimmy Balagia as senior vice president in the firm’s property and casualty group in Austin. Balagia has 30 years of experience as a property and casualty broker/consultant and...
ASPN Expands Regional Territories, Names 5 New Vice Presidents
Mar 20 2008 // ASPN (Agency Specialty Product Network) announced it is expanding its regional territories from seven to 11 in the U.S. In addition to the five curent ASPN regional vice presidents, ASPN has added five new regional vice...
People
Mar 10 2008 // Denver-based Van Gilder added three persons to its staff. Tony Dodd joined the firm as an account executive specializing in homeowner association risk management programs. Kyle Krisman assumed the role of business...
Insurance Marketing Companies Evaluated
Mar 3 2008 // Sifting through the countless amounts of insurance marketing websites found on the internet can be a daunting task. How do you determine which insurance marketing company is best? An insurance agent will want to find an...
Lloyd’s is a UK Leading Business Brand
Feb 27 2008 // Lloyd’s announced that it has been selected as “one of the UK’s strongest business brands…and the highest rated insurance organization – in the Business Superbrands 2008 list.” Lloyd’s...
Word-of-Mouth Marketing Yields Big Results
Feb 24 2008 // New study reveals the value of clients who refer new business is priceless A firm’s most valuable customers are not necessarily those who buy the most. Instead, customers who refer new business can be worth as much...
Word-of-Mouth Marketing Yields Big Results
Feb 10 2008 // New study reveals the value of clients who refer new business is priceless A firm’s most valuable customers are not necessarily those who buy the most. Instead, customers who refer new business can be worth as much...
