Latest Marketing Headlines

Predictive Analytics 2.0

Sep 24 2007 // Maximizing the science and art of business analysis with the next wave of data It is difficult to overstate the strides in efficiency being made by the insurance industry as a result of the effectiveness of predictive...

People

Sep 24 2007 // The National Association of Professional Surplus Lines Offices has named its officers and directors for the 2007-2008 term. The new NAPSLO president is Mary Ellen Rozzell, who is with Continental/Marmorstein & Malone...

People

Sep 24 2007 // The National Association of Professional Surplus Lines Offices selected officers and directors for the trade association’s 2007-2008 term. The new officers are: President – Mary Ellen Rozzell,...

AIG Rebrands National Union’s D&O, E&O, EPL as AIG Executive Liability

Sep 7 2007 // The AIG Companies will begin marketing its directors and officers (D&O), errors and omissions (E&O), employment practices (EPL), fiduciary (PTL) and fidelity liability insurance and services under the new AIG...

Latinos and property casualty insurance products

Sep 3 2007 // As the Latino population continues to grow, marketers are directing more efforts to reach this segment. Every company in the United States has asked itself the question: how do we attract Latino consumers? And many are now...

People

Sep 3 2007 // Richard E. Meuret has been appointed vice president and manager, Field Operations Analysis, for Liberty Mutual Agency Markets regional company operations. Meuret will be based in the insurer’s Boston home office and...

Why Insurance Agents Should Stop Wasting Money on Brand Advertising

Aug 22 2007 // Most insurance agents today are focusing on brand marketing techniques that don’t produce any results. Insurance agents are over spending their money into expensive marketing methods like bulk mailing post cards,...

Wilbur Joins American Collectors Insurance

Aug 21 2007 // New Jersey-based American Collectors Insurance has hired an experienced producer and underwriter for its marketing department. Michelle Wilbur, a licensed producer with experience in personal lines underwriting, was...

Ask 16-year olds for tips on growing your agency

Aug 20 2007 // Too often agency sales, marketing, and management concerns are solved solely by reviewing what other agents have done. This limited vision causes principals to miss out on lessons derived from non-insurance sources. Firms...

Partnerships with big brothers can be way to kickstart growth

Aug 20 2007 // But smaller firms looking for alliances with bigger firms must carefully assess risks of that strategy Scores of new alliances are born every day. One of the fastest, least capital-intensive ways for small to midsize...

Partnerships with big brothers can be way to kickstart growth

Aug 20 2007 // Scores of new alliances are born every day. One of the fastest, least capital-intensive ways for small to midsize companies to grow is to connect with a larger, more powerful partner or brand. But there is risk. Experts...

Ask 16-year olds for tips on growing your agency

Aug 20 2007 // Too often agency sales, marketing, and management concerns are solved solely by reviewing what other agents have done. This limited vision causes principals to miss out on lessons derived from non-insurance sources. Firms...

Partnerships with big brothers can be a way to kickstart growth

Aug 20 2007 // Scores of new alliances are born every day. One of the fastest, least capital-intensive ways for small to midsize companies to grow is to connect with a larger, more powerful partner or brand. But there is risk. Experts...

8 More Insurers Sign Up as Sponsors for Agent Branding Program

Aug 9 2007 // Eight more insurance companies have signed on as sponsors of the National Association of Professional Insurance Agents’ award-winning agent branding program, Local Agents Serving Main Street America.S PIA announced...

For 2Q, AIG Profit Jumps 34%

Aug 8 2007 // American International Group, Inc. reports that its net income for the second quarter of 2007 was $4.28 billion or $1.64 per diluted share, compared to $3.19 billion or $1.21 per diluted share in the second quarter of...

Aug 6 2007 // People The Property Casualty Insurers Association of America has named Deputy Secretary of Commerce David A. Sampson to serve as the association’s president and chief executive officer. Sampson takes over the reins...

People

Aug 6 2007 // The Property Casualty Insurers Association of America has named Deputy Secretary of Commerce David A. Sampson to serve as the association’s president and chief executive officer. Sampson takes over the reins on Sept....

South Africa’s SA Eagle to Operate Under Zurich Brand

Jul 30 2007 // Zurich Financial Services Group (Zurich) has announced that its majority-owned South African business, SA Eagle, will operate under the global Zurich brand and the registered name Zurich Insurance Company South Africa...

Okla. Regulator’s Concerns Impacts Federal Medicare Legislation

Jul 30 2007 // Two months ago, Insurance Commissioner Kim Holland was in Washington expressing dismay to a Senate panel that government policies prevented her from protecting elderly Oklahoma consumers from unscrupulous Medicare...

Find out Why Best Insurance Agents Spend Less Money on Marketing but Sell More Policies than You Do.

Jul 24 2007 // Insurance agents, financial advisors and financial planners are wasting thousands of dollars on expensive bus bench advertisements, junk mail post card marketing, dinner seminars, yellow pages, and ineffective newspaper...