Latest Marketing Headlines

Editor’s Note: Open Minds, Better Business

Sep 5 2005 // I recently had the pleasure of attending a day-long conference sponsored by the Insurance Information Network of California, aptly named “Fusion.” The conference, held in Los Angeles, focused on target...

By Cynthia Beisiegel

Sep 5 2005 // Got Dispensable Income? The GLBTs Do! Tap into this potentially lucrative marketplace with a little gay-friendly marketing . Why should you target the GLBT population? The GLBT (gay, lesbian, bi-sexual and transgender)...

By Cynthia Beisiegel

Sep 5 2005 // Got Dispensable Income? The GLBTs Do! Tap into this potentially lucrative marketplace with a little gay-friendly marketing . Why should you target the GLBT population? The GLBT (Gay, lesbian, bi-sexual and transgender)...

Sep 5 2005 // Barbara Zimmerman has joined IBA West as membership benefits vice president. She will be responsible for the research, development and management of IBA West Service Corporation programs and management of Membership...

Small Business Units Deliver Bread n’ Butter for Peak Performing Agencies

Sep 5 2005 // In the movie “City Slickers,” Billy Crystal’s character is taught he must understand “one thing” that will make his life complete. Along the way he meets a grey-haired cowboy who appears to...

Big ‘I’ Fields Busy Agenda at Annual Meeting in Big Apple

Sep 5 2005 // The Independent Insurance Agents and Brokers of America will convene in New York City this month for their annual national convention, Sept. 10-12. Just as agents and brokers prepare to discuss the challenges of mergers...

Small Business Units Deliver Bread n’ Butter for Peak Performing Agencies

Sep 5 2005 // In the movie “City Slickers,” Billy Crystal’s character is taught he must understand “one thing” that will make his life complete. Along the way he meets a grey-haired cowboy who appears to...

Big ‘I’ Fields Busy Agenda at Annual Meeting in Big Apple

Sep 5 2005 // The Independent Insurance Agents and Brokers of America will convene in New York City this month for their annual national convention, Sept. 10-12. Just as agents and brokers prepare to discuss the challenges of mergers...

MHBT Welcomes New VPs

Aug 26 2005 // Dallas-based McQueary Henry Bowles Troy L.L.P. (MHBT), one of the largest privately owned insurance brokerages in the nation, announced the recent appointments of Carla Paschal and Ann Forkner as vice presidents of...

Allied World Announces Three Management Changes

Aug 25 2005 // Allied World Assurance Company, Ltd. [AWAC] has announced the following management changes: — Daniel Brandon has been promoted to the position of senior vice president, Professional-Specialty Lines Treaty...

Aug 22 2005 // The Independent Insurance Agents & Brokers of New York Inc. recently announced the promotion of six staff members at the statewide trade association, effective Aug.1. IIABNY, which represents more than 18,000...

Best Upgrades ACE’s U.S. Subsidiaries

Aug 16 2005 // A.M. Best Co. has upgraded the financial strength ratings (FSR) to A+ (Superior) from A (Excellent) and assigned issuer credit ratings (ICR) of “aa-” to ACE Westchester Specialty Group (ACE Westchester) (lead...

Trusted Choice Campaign Hits the Airwaves Again

Aug 16 2005 // Trusted Choice, the consumer marketing brand for the Independent Insurance Agents & Brokers of America, will again air television ads for a two week run next month, touting the benefits of using the...

Hit a Hole-in-One: How to Market to Hispanics Effectively

Aug 8 2005 // From celebrity tournaments to charity events, more and more consumers have gained interest in golf and are hitting the links or enjoying the game from a spectator level. For insurance agents, a round of golf is an...

Charity Outings Tee-Off Nationwide

Aug 8 2005 // If you believe the stereotype, insurance adjusters love golf. When I first began working in the insurance claims industry 15 years ago, I was told a joke about the industry: Three 10-year old boys are bragging about their...

People

Aug 8 2005 // American International Group Inc. announced that AIG Vice President Charles Dangelo has been appointed AIG’s senior reinsurance officer, effective immediately. In this role, he will be responsible for all outward...

How to Promote Your Agency for a Paltry $25-a-Day

Aug 8 2005 // About thirty years ago, you could travel around Europe for $25-a-day. Of course, it meant low-end accommodations and marginal meals. Today, both the times and the dollar values have mightily changed, but our raw urge for...

N.C. Commissioner Warns Seniors: ‘Beware of Aggressive Medicare Advantage Marketing’

Jul 25 2005 // North Carolina Insurance Commissioner Jim Long wants senior citizens to be aware of the aggressive marketing of Medicare Advantage plans by insurance companies and for seniors to be aware of what is legal and what...

Missouri Employers Mutual Joins Trusted Choice

Jul 22 2005 // The Independent Insurance Agents & Brokers of America announced that Missouri Employers Mutual Insurance (MEM), based in Columbia, Mo., has joined a growing number of leading carriers that are participating in the...

How to Differentiate Your Agency from the Competition & Make More Money

Jul 18 2005 // When you think of marketing your agency, what is the first thing that comes to your mind? Cold calling? Print ads? Direct sales letters delivered before ex dates? Maybe even a Yellow Pages ad? That is what is referred to...