Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
Best, S&P Announce Rating Actions on ACE Ltd. and Subs after Reserve Increase
Jan 7 2005 // Standard & Poor’s Ratings Services came down a bit harder on ACE Limited’s ratings than A.M. Best following the announcement that the company would increase its reserves for asbestos and environmental...
ACE to Take $298 Million Reserve Charge; Selling 3 Reinsurance Units
Jan 6 2005 // Bermuda-based ACE Limited announced that it will strengthen its asbestos, environmental and other run-off reserves and incur a related net, after-tax charge to earnings of $298 million ($1.05 per share) in the fourth...
Insurers Appear Disciplined but Open to New Program Business
Jan 5 2005 // While a number of insurance companies have exited the program business in recent years, program administrators heard from a few carriers recently that appear willing to at least consider new proposals. During a panel at...
ACT Reports on How to Boost Sales
Jan 4 2005 // The Agents Council for Technology (ACT) has published a multi-part report on the ACT Web site to help independent agents and brokers build a sales-driven agency culture and implement disciplined sales processes using...
Sell Personal Lines Upgrades via Direct Mail
Jan 3 2005 // To remain in business, agents need to derive as much revenue as possible from every current insured, at the least possible cost. This is particularly the case now that the structure of the classic contingency commission is...
Lessons Learned from a Cherry Red Car
Jan 3 2005 // The last Oldsmobile, painted a commemorative dark cherry red, rolled off the assembly line in April 2004. During its 107-year history, the company produced more than 35 million cars and pioneered innovations like...
Lessons Learned From a Cherry Red Car
Jan 3 2005 // The last Oldsmobile, painted a commemorative dark cherry red, rolled off the assembly line in April 2004. During its 107-year history, the company produced more than 35 million cars and pioneered innovations like...
Lessons Learned from a Cherry Red Car
Jan 3 2005 // The last Oldsmobile, painted a commemorative dark cherry red, rolled off the assembly line in April 2004. During its 107-year history, the company produced more than 35 million cars and pioneered innovations like...
Insurance Marketing and Communications
Jan 3 2005 // How to Produce Client Seminars As we develop our marketing and communications plans for 2005, one of the most effective ways a broker can provide a customized service to its clients is by producing educational seminars on...
Lessons Learned from a Cherry Red Car
Jan 3 2005 // The last Oldsmobile, painted a commemorative dark cherry red, rolled off the assembly line in April 2004. During its 107-year history, the company produced more than 35 million cars and pioneered innovations like...
Minn. Also Nets $560,000 in Penalties From UnumProvident for Denying Disability Insurance Claims
Dec 23 2004 // The Unum Life Insurance Company of America, Provident Life And Accident Insurance Company, and the Paul Revere Life Insurance Co., all subsidiaries of UnumProvident, have agreed to settle issues regarding claims handling...
Strategy International, RS Group to Join
Dec 20 2004 // Toronto-based RS Group (formerly Rent Shield Corp.) and Strategy International Insurance Group Inc. have announced that they intend to enter into an agreement that will result in RS Group’s becoming a wholly owned...
Spitzer Investigation Dishes Out Winners, Losers in Financial Services Industry
Dec 20 2004 // The insurance industry continues to make the news even a month and a half after Attorney General Eliot Spitzer filed his lawsuit against Marsh and McLennan for bid rigging and receiving contingent commissions. Contingent...
Louisiana: The Best Defense is a Good Offense
Dec 20 2004 // Louisiana went on the offensive in 2004 with a campaign to tell insurers and other commercial operations that the state is “open for business.” The Professional Insurance Agents of Louisiana (PIA Louisiana),...
Progressive Takes ‘Drive’ Online
Dec 13 2004 // The Progressive group of companies has announced the debut of its newest Web site, driveinsurance.com, highlighting the important role that independent agents and brokers play in Progressive’s business model. Drive...
Canter Says State, Federal Regs Are Detrimental
Dec 7 2004 // More than 120 firms participated in the Big “I” exhibit During my term we have made numerous advances, I couldn’t have done any of them without the help of the Executive Committee and dedicated...
eSemc.com Marketing System
Dec 6 2004 // The eSemc.com commercial sales leads and marketing system, eSemc.com, is a Web based subscription service for agents to conduct target marketing, new sales and campaign tracking and color brochure print fulfillment. The...
Insurers Appear Disciplined but Open to New Program Business
Dec 6 2004 // While a number of insurance companies have exited the program business in recent years, program administrators heard from a few carriers recently that appear willing to at least consider new proposals. During a panel at...
Reputation Management from the Inside Out
Dec 6 2004 // In the insurance industry today, reputation crises are a fact of life. Corporations don’t need to worry about what to do if a crisis occurs; they need to be prepared for when it occurs. A critical facet of that...
Allstate, Encompass Partner for Agents
Dec 2 2004 // To better serve independent insurance agencies, The Allstate Corp. is integrating its three independent agency brands under its Encompass independent agency organization, forming one combined sales organization dedicated...
