Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
State, Federal Regs Concern Outgoing Big ‘I’ President
Oct 25 2004 // During my term we have made numerous advances, I couldn’t have done any of them without the help of the Executive Committee and dedicated committee members,” said Louise “BeBe” Canter, president of...
Canter Predicts State, Federal Regulation to Detrimentally Affect Industry
Oct 25 2004 // More than 120 firms participated in the Big “I” Exhibit “During my term we have made numerous advances and I couldn’t have done any of them without the help of the Executive Committee and dedicated...
McHugh Joins DVUA Marketing Department
Oct 12 2004 // Chrystin McHugh has been named marketing communications specialist in the marketing department at Delaware Valley Underwriting Agency (DVUA), announced Edward Levy, senior vice president. McHugh joins DVUA with more than...
Progressive Hopes to Drive Market Share Its Way with New Agency Brand
Oct 11 2004 // Progressive Insurance Co.’s move to re-brand its independent agency segment is being met with good reviews from outside financial analysts and branding experts, but mixed reviews from the independent agents who are...
Progressive’s New Branding Effort Hopes to ‘Drive’ Market Share
Oct 11 2004 // Progressive Insurance Co.’s move to re–brand its independent agency segment is being met with good reviews from outside financial analysts and branding experts, but mixed reviews from the independent agents who...
Progressive Hopes to Drive Market Share Its Way
Oct 11 2004 // Progressive Insurance Co.’s move to re-brand its independent agency segment is being met with good reviews from outside financial analysts and branding experts, but reviews from independent agents at the center of...
Progressive Hopes to Drive Market Share With Independent Agency Brand
Oct 11 2004 // Progressive Insurance Co.’s move to re-brand its independent agency segment is being met with good reviews from outside financial analysts and branding experts, but mixed reviews from the independent agents who are...
U.K. Insurance and Financial Services Conference Focused on Industry Image
Oct 4 2004 // The U.K.’s annual Insurance and Financial Services Conference, sponsored by the Chartered Insurance Institute (CII) and the Chartered Institute of Loss Adjusters (CILA), got underway Wednesday, Sept. 29. The...
Masters to Head Western Region for Insurance Institute of America
Oct 1 2004 // Sandra L. Masters has assumed responsibility as marketing director for the American Institute for CPCU and the Insurance Institute of America’s Western Region. She takes over the territory following the retirement of...
Safeco Announces New Leadership Structure
Sep 27 2004 // Seattle-based Safeco announced a new leadership structure for the company, reflecting its evolution from a turnaround concern to a profit-and-growth enterprise. The cornerstone of the structure is the newly created...
IMCA Elects Rice as President; Names New Officers
Sep 23 2004 // The Insurance Marketing Communications Association (IMCA) has named Ron Rice as president for the 2004-2005 year. Rice is National SuretyLink program manager for Safeco Insurance in Redmond, Wash., where he oversees the...
Progressive Introduces ‘Drive’ Brand for Independent Agents and Brokers
Sep 23 2004 // For weeks, more than 1,200 of Progressive’s largest independent agents and brokers have speculated about why the company invited them to meet in Las Vegas. Their questions were finally answered as the Progressive...
Progressive Weighs Rebranding for Independent Agency Force
Sep 20 2004 // Mayfield Village, Ohio-based leading vehicle insurer Progressive Corp. has called its top-selling independent agents to a meeting in Las Vegas this week to unveil what is described by a company spokeswoman as an...
Employers Re to Become GE Insurance Solutions
Sep 7 2004 // General Electric has announced that it intends to unify the branding of its reinsurance and commercial insurance products and services as GE Insurance Solutions. “The name change is significant, yet it’s just...
AMS Holding Group Announces New Corporate Name
Aug 25 2004 // AMS Holding Group, the parent organization of AMS Services, AMS Rackley, SilverPlume, and Allenbrook, has announced that it has changed its corporate parent company name to ‘Vertafore Inc.’ Each of the...
Barger to Head Up M.E. James’ Marketing Department
Aug 12 2004 // Michael E. James, president of M.E. James Surplus Lines Insurance Brokerage, announced that Adrian Barger has been hired as the company’s director of marketing. Barger will head up the marketing department overseeing...
Reduce Your Costs by Sharing Expenses with Competitors
Aug 9 2004 // There are multiple ways to grow your agency’s bottom line. The most exciting way is, of course, to sell more policies. You logically devote most of your energies to this essential activity because it’s the best...
Bankers Insurance Group Makes Appointments
Aug 5 2004 // Florida-based Bankers Insurance Group announced that Barbara Peat, vice president of corporate marketing & communications, has been promoted to senior vice president and chief marketing officer. In addition to her...
Three Unitrin Companies Join Trusted Choice
Aug 3 2004 // Kemper Auto and Home, Unitrin Multi Lines Insurance and Unitrin Specialty Lines Insurance have joined the Independent Insurance Agents and Brokers of America’s (IIABA) Trusted Choice campaign—the national brand...
Philbin Chosen as New Trusted Choice Exec. Director
Jul 28 2004 // Heather Philbin was announced as the new executive director of Trusted Choice, according to Big “I” Executive Vice President Debra Perkins. Trusted Choice is the consumer marketing brand created by the...
