Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
Parting Shots: Leveraging Consumers’ Desire
Feb 25 2002 // Imagine positioning your agency as the exclusive provider of all personal lines, to all the employees of your commercial accounts. How the heck do I do that, you ask? By leveraging the consumer desire for convenience into...
Ohio Casualty Insurance, Summit Insurance Join Trusted Choice
Feb 11 2002 // The Ohio Casualty Insurance Company and Summit Insurance Company (Rhode Island) are the newest partners in the Independent Insurance Agents of America’s (IIAA) Trusted ChoiceSM branding initiative, which is set to...
MetLife Auto and Home Joins Trusted Choice Branding Initiative
Jan 16 2002 // MetLife Auto & Home has signed on as a company partner of Trusted ChoiceSM the new consumer marketing brand created by the Independent Insurance Agents of America (IIAA), announced IIAA CEO Robert A. Rusbuldt...
Allianz To Sponsor Williams F1 Team in 2002
Jan 4 2002 // While NASCAR and CART may dominate the sport of auto racing in the U.S., the rest of the world watches Formula 1. This no doubt influenced Allianz AG to sponsor the BMW Williams F1 Team during the 2002 season. The team...
Deloitte Consulting Lists Top 10 Global
Jan 4 2002 // While wealth management is fairly advanced in the U.S., the funding of pensions will increasingly move from public to private pension providers for the rest of the world. Becoming more proficient at managing enterprise...
JLT Services Corp. Teams Up with Premier Pet Insurance
Dec 4 2001 // JLT Services Corporation, a U.S. subsidiary of international insurance broker Jardine Lloyd Thompson Group plc, announced it has signed an agreement with Premier Pet Insurance to become Premier Pet Insurance’s...
Big “I” Shares Insights, Reaffirms Commitments at Hawaii InfoXchange
Dec 3 2001 // With the theme, “Grow Your Business…Secure Your Future,” the Independent Insurance Agents of America (IIAA) Hawaii InfoXchange had plenty of valuable insight to share with attendees. The convention was held...
Hoffman Concludes Term, Ahart Inaugurated as IIAA’S 97th President
Nov 1 2001 // The strength of the insurance industry in the aftermath of the Sept. 11 attacks was highlighted by William B. Hofmann III, in his farewell speech as president of the Independent Insurance Agents of America...
Four Companies Join Trusted Choice Branding Initiative as Founding Partners
Oct 29 2001 // Four leading insurance carriers have signed on as founding sponsors of Trusted Choice, the new consumer marketing brand created by the Independent Insurance Agents of America (IIAA) and independent agency insurance...
Tower Street Adds Pair of Companies
Oct 29 2001 // TowerStreet, a division of AMS Services Inc. and a provider of Internet-based rating and underwriting, added a pair of companies to its list of marketing partners — idNET and Web Application Marketing Management and...
TowerStreet Adds More Internet Support for Agents
Oct 25 2001 // Windsor Conn.-based TowerStreet, a division of AMS Services Inc., which provides rating and underwriting services via the Internet, announced that it has added two new marketing partners, idNET and WAMMAC. “idNET...
ING Re-Brands Mexican Operations
Oct 22 2001 // Holland’s ING Group announced that it has renamed all of its subsidiaries in Mexico as “ING Comercial America.” The decision is in line with the company’s global strategy of re-branding all its...
Commentary: 6 Common Website Mistakes and How to Fix Them
Oct 22 2001 // In an effort to be noticed in today’s crowded online marketplace, insurance marketers make common, yet fatal, mistakes when constructing websites. While adding the bells and whistles may increase the...
Agents Now Able to Offer Commercial Banking Products Through Capital Avenue
Oct 17 2001 // Capital Avenue, a company that provides insurance agencies the ability to offer commercial banking products to their business customers through a simple, co-branding arrangement, announced that a number of independent...
IIAA Endorses Goodlatte Anti-Spam Bill
Oct 3 2001 // An e-mail anti-spam bill offered by Rep. Bob Goodlatte (R-Va.) strikes a positive balance between protecting consumers from an unwanted avalanche of commercial e-mails while still permitting small businesses to use online...
IMMA Board Votes to Cancel 2001 Annual Conference
Sep 25 2001 // During an emergency conference call today, the Board of Directors of the International Mass Marketing Association (IMMA) voted to cancel IMMA’s 2001 Annual Conference scheduled for Oct. 21-24 at the Scottsdale Hilton...
Insurance Women Are ‘Girls’ No More in This Industry
Sep 17 2001 // There’s the old saying about death and taxes—that they’re only things you can really count on. But it could be argued that there’s something else that’s just about as dependable as those two...
P/C Insurance Mass-Marketers to Gather in Scottsdale for IMMA Conference
Aug 14 2001 // Property/casualty insurance mass-marketers with agencies and carriers will address timely industry issues such as marketplace and carrier instability — and survival tools — at the 2001 Annual Conference of the...
Brand Building Strategies
Aug 13 2001 // Mergers, consolidation and worldwide expansion greatly affect the way the insurance industry does business today. As boundaries collapse and markets change, there is a tool you can use to gain an edge over the competition....
Smaller Agencies Market Blueprint for Success
Aug 13 2001 // Making your mark “The State Farms and GEICOs have a tremendous amount of advertising behind them, and they have a brand name that perhaps the independent agents do not have,” said Allen Lawrence, CEO and...
