Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
Wisconsin Biotech Firm, Promega, Files Counterclaim Suit Against Shareholders
Oct 12 2017 // Promega Corp. and its founder are firing back at shareholders who sued the Wisconsin biotechnology company in 2016 for shareholder oppression. The lawsuit filed by shareholders Nathan Brand and Ted Kellner alleges that...
Pennsylvania’s NSM Insurance Group Hires Hellings
Oct 4 2017 // NSM Insurance Group, a Conshohocken, Penn.-based program administrator of niche industry-specific insurance programs, has hired Charles Hellings as director of sales and marketing for Collector Car and Pet Insurance...
Generali in Germany Launches Next Phase of Restructuring Program
Sep 29 2017 // Generali Deutschland has launched the next phase of its program to reorganize in Germany, which is one of Generali’s core markets. The program is designed to strengthen and streamline operations, while building the...
101 Sales, Marketing & Agency Management Ideas
Aug 21 2017 // 1. Dare to Break the Mold. We tend to hit a sweet spot of what works for us in agency management and stay there, focusing on the “sexier” sales side of the business. It’s fine to keep what works, but...
Tailor Your Talent Brand to Fit Today’s Candidates
Aug 21 2017 // Outdated, behind-the-times, old-fashioned and boring — all of these terms have been used to describe the insurance industry at one point in time. It’s clear that the industry has an image problem. But what...
People
Aug 7 2017 // Ron Lockton, who has served as vice chairman of global insurance broker Lockton Inc. for the past two years as part of the succession plan, is expanding his role to become president and chief executive officer of the...
Allstate Doubles Q2 Profit
Aug 2 2017 // Allstate saw its profit more than double thanks to increased premiums, strong investment results and lower auto insurance claims frequency. Net income was $550 million for the second quarter of 2017 compared to $242...
Private Insurers Cautiously Dip Toes Into Florida Flood Market Waters
Jul 27 2017 // Florida’s efforts in establishing a private flood insurance market have been hailed as a model by many other states looking to buff up their flood insurance offerings, as well as the National Flood Insurance Program...
Sick Employee Blamed for Norovirus in Closing of Virginia Chipotle
Jul 26 2017 // Chipotle Mexican Grill Inc. is retraining kitchen crews on food safety and enforcing a zero-tolerance policy for employees refusing to abide by new rules, after identifying a sick employee as the cause of a Norovirus...
Titleist’s Fight Against Logo Parody: Infringement or Free Speech?
Jul 18 2017 // A golf-centric social media page had a hit on its hands when it started peddling hats mimicking the logo of Titleist, the golf equipment and apparel company. Only their stuff didn’t say Titleist—the merchandise...
Insurance Industry Charitable Foundation Expands Midwest Division Board
Jul 17 2017 // The Insurance Industry Charitable Foundation Midwest Division has appointed two new members to its executive committee. Sabrina Hart will serve as chair of the board of directors and Emily Hathcoat will serve as vice...
Brandt Succeeds Evans as Trusted Choice Executive Director
Jul 12 2017 // Trusted Choice, the consumer branding program for the Independent Insurance Agents and Brokers of America (Big “I”), has promoted Kevin Brandt as its next executive director. Brandt is succeeding Dave Evans,...
How Advertising Spend, Underwriting Results Relate to Auto Insurers’ New Business Yield: J.D. Power
Jun 19 2017 // Insurers with the strongest new business yield rates also have strong combined ratios in personal auto in the J.D. Power 2017 U.S. Insurance Shopping Study. We define new business yield rates as the proportion of...
Growing Number of Municipal Suits Over Opioids Face Uphill Battle
Jun 19 2017 // A growing number of U.S. states, counties and cities are filing lawsuits accusing drug companies of deceptively marketing opioid painkillers to downplay their addictiveness. But some lawyers say the industry’s highly...
Growing Number of Municipal Suits Over Opioids Face Uphill Battle
Jun 2 2017 // A growing number of U.S. states, counties and cities are filing lawsuits accusing drug companies of deceptively marketing opioid painkillers to downplay their addictiveness, but some lawyers say the industry’s highly...
New York County Sues Purdue, J&J Over Opioid Marketing
May 18 2017 // A county in New York state has sued Purdue Pharma LP, Johnson & Johnson and other drugmakers, accusing them of engaging in fraudulent marketing that played down the risks of prescription opioid painkillers, leading to...
California Crackdown on Brand Advertising Hurts State’s Newcomers
May 16 2017 // California is an ethnically and culturally diverse state, and it is becoming more so with each day. That diversity brings with it economic strength, but also a need for public policy that consciously accounts for the...
As Auto Insurance Sales Stagnate, Carriers Turn to Agents: J.D. Power
May 15 2017 // Amid a second straight year of stagnant auto insurance shopping activity and modest rate increases, auto insurance companies have grown increasingly reliant on great customer service, personalized advice and strong agents...
Allstate Q1 Profit Way Up as Auto Line Improves
May 3 2017 // Allstate saw its first quarter profit take a big jump this year to $666 million, up from the $217 million reported for the first quarter of 2016. Total revenue of $9.4 billion in the first quarter of 2017 increased by 6.3...
Liberty Mutual Completes Ironshore Acquisition; Will Use Ironshore Brand for U.S. Specialty Business
May 2 2017 // Liberty Mutual Insurance has completed its acquisition of specialty insurer Ironshore Inc., creating a global specialty business with approximately $6.5 billion in net written premium. Liberty Mutual announced last...
