Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
Hanging On to Market Share (Sell ‘Em More Stuff)
Mar 12 2001 // As a distribution channel, independent agents are doing a fairly good job of holding down the fort. The Independent Insurance Agents of America recently examined market share among the three channels: direct response,...
ProgramBusiness.com Launched; Open to Agents, Providers
Feb 20 2001 // National Marketing Services Inc., a provider of marketing products and services since 1988, has announced the launch of www.Programbusiness.com, designed to bring retailers, wholesalers, MGAs and program managers together...
Good, Bad Vibes from Industry Leaders
Feb 5 2001 // If you weren’t able to attend the recent Property/Casualty Joint Industry Forum in New York City, we can sum up CEO attitudes about the New Year in this way: The market is hardening, although not fast enough; losses...
Good, Bad Vibes from Industry Leaders
Jan 29 2001 // If you weren’t able to attend the recent Property/Casualty Joint Industry Forum in New York City, we can sum up CEO attitudes about the New Year in this way: The market is hardening, although not fast enough; losses...
XL Re-Brands Global Reinsurance Business
Jan 17 2001 // Bermuda-based XL Capital Ltd. took another step in globally affixing the “XL Brand” to all its operations with the announcement that its principal reinsurance subsidiaries are being renamed. “XL Re”...
Transamerica Makes Executive Appointments
Jan 16 2001 // Transamerica Insurance & Investment Group has named five insurance industry executives to key positions within the organization. William Tate has been elected as senior vice president and chief marketing officer for...
Allstate Appoints Ethnic Marketing Directors
Nov 29 2000 // Allstate Insurance Co. has appointed three new ethnic marketing directors to expand business opportunities with Hispanic, Asian and African-American consumers. Leonor Cortez Cockrum, Jennifer Davis and Ken Omura will lead...
Two New Members Join the iwix.net Team
Oct 23 2000 // In a move to manage and grow its expanding business development efforts, iwix.net, an Internet-based specialty insurance marketplace, recently appointed Timothy C. Woodhull as senior vice president of sales and business...
As Incoming IIAA President, Hofmann Ready to Promote One Voice For Agents
Oct 23 2000 // “My goal is not to start any new initiative, but to bring a bunch of the things that we’ve got out there to conclusion and to fruition and up-and-running.” —Bill Hofmann” After spending the past...
When the Market Provides No Answer,Insurers Offer Online E&S
Sep 4 2000 // While the initial furor created by the advent of dot-coms cools down, many insurance professionals are re-evaluating their business relationships with the Web. At a time when agents and brokers may question the benefit of...
SAFECO Management Changes, Refocuses
Aug 21 2000 // A lot has been happening up in Seattle-at SAFECO’s headquarters in particular. On Aug. 3, Roger Eigsti, chairman and CEO of SAFECO Corp., announced his retirement, effective Dec. 31, 2000. That same day, Randy...
Using the Web as Part of an Effective Marketing Plan
Aug 7 2000 // What can the Internet really do for you? The easy answer is that it allows you to contact and be contacted by thousands of insureds and prospects. But the web can do more than just spread your reach. It can help you to...
Agents and Brokers Need to Prepare for the ‘Brand’ New World
Aug 7 2000 // “[Branding] starts with a vision on the top and has to be extended across all points of touch… it isn’t something that’s just window dressing.” The concept of branding is about much more than...
Commentary: 8 Lessons from E-Commerce
Aug 7 2000 // Although every business should be taking full advantage of e-commerce opportunities, not all businesses are e-commerce companies. Yet even those that don’t currently fit an e-commerce model can take advantage of...
Marketing Resources for Agents & Brokers
Aug 7 2000 // * This list represents only a random sample of marketing resources available for agents and brokers. It is by no means all inclusive. To view an expanded version of this list online, please visit our Sales Tools...
Businesses at Risk:Do Your Clients Need CONTAMINATED PRODUCTS Insurance’
Jul 24 2000 // Ecoli bacteria in beverages, cyanide in capsules, salmonella contamination in meat, mislabeled products, threats to spread harmful rumors about a product-these and similar hazards create a crisis situation for a company...
Jardine Group Services Changes Names, Adds New E-Business Division
Jun 20 2000 // Jardine Lloyd Thompson Group plc, an international insurance organization, announced today that its U.S. offices have changed their names to JLT Services Corp. The name change affects Jardine Group Services Corporation;...
Agent Associations Bridge the GAP BetweenTradition and Technology
Jun 5 2000 // The IIAT and IIAA have the arduous task of integrating a century of traditional service with a new evolution of business and technology. And while many things are changing, much remains the same. For over 100 years, small...
How Two Agents Declared Independence
Jun 5 2000 // With all of the attention being placed on mergers and clusters by independent insurance agencies trying to survive decreasing commissions and increasing costs, it’s easy to forget that there are still people out...
InsuranceJournal.com Goes Live with New Features, Breaking News
May 15 2000 // ¥ About one-quarter of all p/c policies for homeowners will be sold online by 2003. ¥ Online insurance sales are expected to reach $4.1 billion in 2003 and grow to $6.3 billion by 2006. ¥ An estimated 40 percent of...
