Investing In Your Agents

Merriam-Webster defines marketing as an “aggregate of functions involved in moving goods from producer to consumer.” What if there was a way for you to truly help this process along while building a stronger relationship with your agents…

Have you considered offering training assistance to your clients? Platforms like GoToMeeting and technologies like Join.me and Skype are making distance training even easier.

In fact, Insurance Journal’s Academy of Insurance has recently launched a Membership Program that allows you to purchase training packages and give them to your agents. These packages can be used as incentives or even thank you gifts. At three different spend levels, your company can offer top-notch industry training and help your agents become more productive and effective partners.

Imagine building your brand, promoting greater agent loyalty and setting yourself apart through education. Course content covers Sales Training, Agency Management and Coverage Analysis. Not only would your agents have access to an average of 7 live training sessions per month, they could spot train specific skill sets by choosing from over 200 archived IJ Academy courses!

The list of benefits from training is a mile long. You may see an increase in agent morale, efficiency and motivation. In turn, these may lead to reduced turnover in the agent force. It is much more productive to train than to recruit new employees.

Show your agents that they are valuable enough to you … that you are willing to invest in them. If you don’t show them, maybe one of your competitors will.

For more information on Memberships to All-Access industry-specific training programs through Insurance Journal, please visit: http://www.ijacademy.com/memberships or call Chris Boggs, Director of Education at (800) 897-9965, ext. 137.

Topics Agencies Training Development