Progressive Takes ‘Drive’ Online

The Progressive group of companies has announced the debut of its newest Web site, driveinsurance.com, highlighting the important role that independent agents and brokers play in Progressive’s business model. Drive Insurance from Progressive, introduced in September, is the new marketing brand designed to help independent agents and brokers grow their business.

The Web site is a key component of Drive’s marketing campaign, which communicates to consumers the advantages that independent agents provide over captive agents. Consumers who see Drive television advertising will be directed to the Web site to obtain more information and to find a local agency.

— Find an Agent – Consumers can search for an independent agency that sells Drive products, using criteria as general as a ZIP code and address or as specific as products offered and languages spoken at the agency. The Web site will list up to 10 local agencies, their contact information and e-mail/Web site link (if applicable).

— Get an Online Quote – Consumers can get an auto insurance quote and have their referral information sent electronically to an agency of their choice to complete the sale.

— Manage Your Policy – Drive customers can login for convenient, secure, 24-hour access to their policy. They can make payments, view and print policy documents, track claims, make routine policy changes, and more, but are referred back to their Drive agency for more complex changes.

The Web site also offers independent agents and brokers marketing opportunities through the Find an Agent and quoting/referral functions.

“We’ve been talking to agents about the Drive brand for a few months now, and the biggest ‘buzz’ we hear from them is about driveinsurance.com,” said Bob Williams, group president, Drive Insurance from Progressive. “They’re pleased that we’re applying our Internet know-how to a Web site designed for people who buy from agents.”

Topics Agencies