Farmers Group Inc. is offering an auto insurance discount to Texas policyholders who have vehicles equipped with electronic stability control (ESC) technology.
The 5 percent discount begins May 1. It will apply to the collision coverage portion of an auto policy.
The Highway Loss Data Institute (HLDI) reports that ESC is designed to help prevent a driver from losing control of the vehicle during high-speed maneuvers or on slippery roads. Stability control is most important for top-heavy vehicles, which are involved in more serious single-vehicle collisions and roll over more easily.
ESC is an extension of antilock brake technology with additional sensors continuously monitoring how well a vehicle is responding to a driver’s steering input. When the sensors detect that the vehicle is straying from the driver’s intended line of travel, ESC brakes individual wheels to keep the vehicle under control.
Farmers President of Personal Lines Jeff Dailey said a National Highway Traffic Safety Administration (NHTSA) report released in July “found that electronic stability control reduces fatal crashes involving a single car by 36 percent. The corresponding percentage for SUVs, pickups and vans is 63 percent. Fatal single vehicle roll-over crashes are reduced even further — 70 percent for cars and 88 percent for the other vehicles with ESC.”
Farmers Group Inc., www.farmers.com
Topics Auto Agribusiness
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