Imerica Appoints Three New Executives

Imerica Life and Health Insurance Company has appointed Rod Farmer, president and CEO; Jeff Crippen, chief sales and marketing officer; Tom Keller, CFO; and Craig Magnuson senior vice president and chief actuary.

Farmer has more than 29 years of insurance experience, most recently as an executive vice president at Trustmark. While at Trustmark he directed six medical divisions in the Employee Benefits Division with 2,800 employees. Earlier, at Trustmark, Farmer served as senior vice president of Individual Health Products.

Crippen has 34 years of sales management experience. He led the expansion of HumanaOne in nine Eastern states. He also led the start-up of Unicare Life and Health and managed several sales regions at Time Insurance Company (Fortis).

Keller joined Imerica as CFO in late 2004. He was previously president of Fortis Health. Keller is supported by Magnuson, FSA, who served with Assurant Health (formerly Fortis) for 18 years, most recently as vice president, renewal and compliance actuary. He also served as vice president for new business pricing and vice president, individual medical actuary.

Imerica also announced that Bain Capital Ventures has invested a total of $13.5 million in Imerica to support the growth of the business and position the company with significant capital and surplus to ensure a conservatively capitalized balance sheet.

Imerica has a portfolio of HSA-qualifying high deductible health plans catering to the consumer-driven healthcare marketplace. It is a wholly owned subsidiary of Imerica Financial Corp., a holding company backed by Bain Capital. Imerica is headquartered in Tampa, Fla. and writes in Arizona, Colorado, Georgia, Illinois, South Carolina and Texas. It has plans to launch products in additional states in 2005.