Fireman’s Fund Insurance Co., Novato, Calif., has been recognized by two public relations organizations, PR News, and the Northern California chapters of Public Relations Society of America (PRSA), for its corporate philanthropy program that supports firefighters for safer communities.
PR News awarded its Corporate Social Responsibility (CSR) Award for employee relations, recognizing the Fireman’s Fund Heritage program and its philanthropic Bucket Brigade component. The program encourages employees to nominate fire departments across the United States for grants and promotes volunteerism with the fire service. Fireman’s Fund was among nine companies recognized for executing and communicating outstanding CSR initiatives.
Fireman’s Fund also received the Silver Anvil, the highest honor, from the Northern California PRSA in the internal communications program/business category for the Bucket Brigade. The honor was announced at PRSA’s Northern California 2006 Silver and Bronze Anvil Awards gala held on June 29.
The Bucket Brigade is the employee arm of the Fireman’s Fund Heritage program, Fireman’s Fund’s social mission to support firefighters for safer communities. The Bucket Brigade was named after the community-based approach to firefighting in the days before fire hydrants. Citizens banded together to form a “bucket brigade” – a line to pass buckets of water to fight fires.
Through the Heritage program, employees and a network of independent agents award grants and provide volunteer support to local fire departments, national firefighter organizations and nonprofit fire and burn prevention organizations. Since launching the program in 2004, the company has awarded millions of dollars each year towards the purchase of equipment, firefighter training and community education programs.
Last year, Fireman’s Fund employees nominated 90 fire departments for grants, of which 47 received funding totaling more than $900,000. This is in addition to grants awarded through independent agents who offer Fireman’s Fund products and services.
For more information, visit www.firemansfund.com
Topics California
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