Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
Four Steps to Using Agency Technology for Target Marketing
Feb 7 2010 // Conducting a target marketing campaign used to be cumbersome and expensive. Today, with an up-to-date agency management system, getting started is a snap. It still takes persistence to succeed, but getting going...
Four Steps to Using Agency Technology for Target Marketing
Feb 7 2010 // Conducting a target marketing campaign used to be cumbersome and expensive. Today, with an up-to-date agency management system, getting started is a snap. It still takes persistence to succeed, but getting going...
Property Casualty Market’s Love Affair With Main Street Business
Feb 7 2010 // Why Small Business Means Big Business for Insurers and Brokers Alike Main Street business often means different things to different people, but it generally refers to small commercial establishments that would be found in...
docSTAR Document Management Expands Insurance Software Line
Jan 26 2010 // Renewal marketing now delivered through streamlined submission packages. Schenectady, NY – January 26, 2010 – docSTAR, the leading provider of insurance document management software, has released a brand new...
People
Jan 24 2010 // Steve Crawford has been named president and chief executive officer at Grinnell Mutual Reinsurance Co., located in Grinnell, Iowa. For the past two years, Crawford has served as the company’s chief operating...
Seven Steps to Selling Your Business
Jan 24 2010 // Owners of small businesses — like many insurance agencies — spend more of their time working on today’s issues than tomorrow’s potential. It’s an approach that may keep the doors open for now,...
Will Gay Marriage Bring Marketing Opportunities for Agents?
Jan 24 2010 // The Market Is Huge, but Some Independents Say It’s Difficult In business, change brings opportunity. And when it comes to the rapid wave of states that have recently legalized gay marriage, some see a marketing...
Why Carriers Invest in Education
Jan 24 2010 // Carriers Say Benefits in Producer Sales Education Well Worth the Investment For years, many insurance companies prided themselves on running successful producer training programs for the independent agents who represented...
You Have Nothing to Sell But Fear Itself
Jan 24 2010 // Promoting Fear and Insurance in Troubled Times What do P/C producers really sell? Is it insurance policies, protection, or peace of mind? The answer is none of the above. What is actually sold is “fear...
Lawsuit Claims Arkansas DMV Database Used for Marketing
Jan 22 2010 // A federal lawsuit filed in the Texarkana Division of the Western District of Arkansas claims the Arkansas Department of Motor Vehicle database has been illegally used for marketing and it could affect anyone who has had an...
Georgia Insurance Chief Taps Bank with Ties for Governor Race Funds
Jan 20 2010 // Two leading Republican candidates for governor in Georgia have already turned to hefty lines of bank credit to help pump up their campaign finances months before the primary in July. State Insurance Commissioner John...
10 Ways to Make Insurance Agencies More Successful … Now
Jan 10 2010 // Insurance Agency Marketing Requires Careful Planning and Constant Implementation A revolution is underway that is having dramatic effects on insurance agencies, and the entire world. In the simplest terms, no one wants to...
10 Ideas for Making Insurance Agencies More Successful … Now
Jan 10 2010 // If you’re waiting for a hard market, you’ll be out of business. The revolution is underway. In the simplest terms, no one wants to do anything they don’t want to do. If this sounds overly innocent, it...
Rocky 2009 Leaves P/C Agents Hoping for a Better 2010
Dec 29 2009 // Once again, agents and brokers are wishing for a harder insurance market in the New Year. But while most agents hope for firmer insurance pricing in 2010, just slightly more than a quarter (26.9 percent) predict a harder...
Insurance Agents Move to Beat of Rock ‘n Roll Marketing
Dec 22 2009 // How Adam DeGraide, a rock ‘n roll bass player and band promoter who founded Astonish Results, plans to transport independent insurance agents into marketing cyberspace with his own digital elixir. Will agents drink...
The Seven Universal Rules of Sales and Marketing
Dec 21 2009 // In today’s economic climate, it’s difficult to find consistency. Business is changing at a rapid rate in every industry, and insurance is no different. As everything from the internet to the classic bear and...
Creative Social Networking for Insurance Agencies
Dec 20 2009 // Don’t Expect Many Friends With Boring Posts Social media is the cover term for the hottest marketing communication tools of today. They include such popular Web 2.0 networking sites as Facebook and Twitter. Both...
Rocky 2009 Leaves P/C Industry Hoping for a Better 2010
Dec 20 2009 // Agents Wish for Firmer Prices, Better Economy and Market Stability in New Year Once again, agents and brokers are wishing for a harder insurance market in the New Year. But while most agents hope for firmer insurance...
Winners, Losers in Senate Health Bill
Nov 23 2009 // Democrats in the Senate cleared the first procedural hurdle for sweeping healthcare reform Saturday by voting to open debate on the historic legislation. The Senate debate due to start on Nov. 30 is expected to last for at...
