Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
Agent Survey: Not All Carrier Training Is Created Equal
Aug 25 2014 // Independent agents say product training (used by 50 percent) and technology systems training (used by 41 percent) were the most common types of insurance carrier-provided training they attended last year. However, when the...
Businesses Irked by Alabama Court’s Generic Drug Label Ruling
Aug 25 2014 // Business isn’t buying the Alabama Supreme Court’s attempt to limit the fallout from its decision saying brand-name drugmakers can be held liable for warnings on generic medication produced by other companies. A...
Digital Beats TV and Humans Still Matter in ‘Top-of-Mind’ Insurance Advertising
Aug 21 2014 // Insurance companies that spend their advertising dollars on digital ads can increase their brand awareness far more than they can with television. A study by the digital advertising services firm Rocket Fuel says digital...
Alabama Supreme Court Upholds Generic Drug Liability Ruling
Aug 17 2014 // Brand-name drug makers can be held liable for warnings on a generic medication even if it was produced by another company, the Alabama Supreme Court ruled Friday, standing by an earlier decision that business leaders...
Indiana-Based Insurer WellPoint to Change Name to Anthem
Aug 14 2014 // WellPoint, one of the biggest players on the health care overhaul’s new insurance exchanges, wants to switch its corporate name back to the Anthem brand its customers know by the end of this year. The nation’s...
AssureStart in Washington Names Zenner Chief Marketing Officer
Aug 6 2014 // Seattle, Wash.-based AssureStart has named Chad Zenner as its new chief marketing officer. Zenner will drive AssureStart’s digital marketing and branding activities as well as work to enhance the online customer...
Nationwide Strengthens Ties with NFL, Signs On As Official Sponsor
Aug 5 2014 // Nationwide Insurance announced said it has signed a three-year agreement with the National Football League (NFL) to become an official insurance sponsor of the league. The relationship kicks off this coming season and will...
Allstate Q2 Profit Up 49%
Jul 31 2014 // Allstate Corp. reported its second quarter profit rose 49 percent due to higher premiums and despite higher catastrophe losses. Net income rose to $645 million, up from $434 million for the same quarter last...
Unlicensed Auto Insurance Robo-Caller Fined $191K by Minnesota Regulators
Jul 21 2014 // An unlicensed commercial entity has been ordered by Minnesota commerce regulators to pay $191,185 in civil penalties for making fraudulent and unlicensed auto insurance solicitations to consumers in that state. The...
Celebrity Value
Jul 21 2014 // Have you considered hiring a local celebrity to help promote your insurance organization? Would it be worth the cost and effort? Would it help consumers to remember your name? Some researchers think so but only if the...
Rauch Named Vice President of Marketing at Ohio-Based Central Insurance
Jul 17 2014 // The Central Insurance Companies, based in Van Wert, Ohio, has promoted Timothy L. Rauch, to vice president of marketing for both Central Mutual and All America Insurance Companies. Rauch will replace current Senior Vice...
Central Insurance Promotes Mansfield to Regional VP in Dallas
Jul 17 2014 // Steve Mansfield The Central Insurance Companies promoted Steven Mansfield to regional vice president of its Southwest regional office in Dallas, Texas. Mansfield replaces Tim Rauch, who has been promoted to vice president...
Penn. Professor Studying Cardiovascular Stress on Volunteer Firefighters
Jul 16 2014 // Sometimes, the most deadly part of a fire isn’t the smoke or flames but the stress placed on a firefighter’s body as they move in, out, up and down a burning building. Wearing heavy “bunker gear”...
Unlicensed Auto Insurance Robo-Caller Fined $191K by Minnesota Regulators
Jul 16 2014 // An unlicensed commercial entity has been ordered by Minnesota commerce regulators to pay $191,185 in civil penalties for making numerous fraudulent and unlicensed auto insurance solicitations to consumers in that...
LeBron James and Value of Celebrity Insurance Ads
Jul 14 2014 // From a consumer perspective, what happens when a celebrity endorses different products in two advertisements that appear in the same magazine? Do you remember both equally? One better than the other? Neither? Katie...
ITC Expands Comparative Rating System, TurboRater, to Nevada
Jul 11 2014 // Insurance Technologies Corporation (ITC), a provider of marketing, rating and management software and services, has expanded its comparative rating system TurboRater with its release of automated insurance rating...
Swiss Re’s Klena Joins ACE North American Marketing, Communications Team
Jul 2 2014 // ACE Group has appointed Cora Klena as senior vice president, North American Marketing and Communications. Klena will be responsible for marketing and communications for the company’s North American businesses...
Baldwin Named Director of Marketing and Communication at J.M. Wilson
Jun 19 2014 // Portage, Mich.-based managing general agency and surplus lines broker J.M. Wilson promoted Cathy Baldwin to director of Marketing and Communication. In addition to her role as marketing team manager, Baldwin will work...
Agents React to Walmart, Overstock in Insurance: ‘We Aren’t Dead or Dying, We are Evolving’
Jun 18 2014 // Recent announcements by giant retailers Walmart and Overstock.com that they entering the insurance sales game have elicited a healthy response from the insurance industry. Some agents have expressed concern and frustration...
Nelson Named Chief Marketing Officer at American Modern Insurance
Jun 11 2014 // Amelia, Ohio-based American Modern Insurance Group appointed Tammy Nelson as senior vice president and chief marketing officer. She will be responsible for the direction and management of the marketing and promotion of the...
