Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
Howard Named President of Florida-Based National Retail Agency Brightway
Oct 10 2013 // Jacksonville, Florida-based national insurance agency franchise company Brightway Insurance has promoted Talman Howard to president of the company, with day-to-day management responsibilities for the organization. Howard...
Marketing, Not Medicine, Boosts Robotic Surgery, Misrepesents Safety
Oct 9 2013 // Porter Adventist Hospital in Denver announced last year that Warren Kortz, a general surgeon on the medical staff, was the first in the Rocky Mountain region to use a technique known as robotic surgery to remove gall...
Summer Vacation Is Over, So Let’s Talk Camp
Sep 24 2013 // IJAM welcomes guest blogger Peter van Aartrijk, CEO of Aartrijk branding firm. At this time of year, maybe you recall the fun you had at those summer camps. Okay, the mosquitoes in the tent and the Hamburger Helper in the...
A Non-traditional Approach in a Traditional Industry
Sep 23 2013 // IJAM welcomes guest blogger Theresa Schugel, EVP – Business Development, BMS Group. BMS has a fun branding campaign happening right now that is centered around some key conferences including NAMIC. We thought you...
Oregon Marketing Firm Grades Digital, Social Media Efforts
Sep 23 2013 // When it comes to digital and social media marketing there’s a lot of white noise, with plenty of consultants, authorities, know-it-alls and bloggers on the popular topics. Amid a sea of advice on those topics, there...
Check Out the 10 Dysfunctions of an Insurance Agency
Sep 19 2013 // This post is part of a series on insurance marketing and training sponsored by Astonish. Resisting change, lack of training, wrong people on the bus… any of these dysfunctions sound familiar? Working with insurance...
Oregon Marketing Firm Grades Digital, Social Media Efforts
Sep 10 2013 // When it comes to digital and social media marketing there’s a lot of white noise, with plenty of consultants, authorities, know-it-alls and bloggers on the popular topics. Amid a sea of advice on those topics, there...
Allstate CEO Says GEICO Could Strugggle with Storefront Strategy
Sep 10 2013 // Allstate Corp. Chief Executive Officer Tom Wilson, whose company lost car insurance market share in the last three years, said competitor Geico could struggle to expand sales as it seeks to sell more policies at...
Atlas General Insurance Services, LLC, Announces Its Expansion into Tennessee with Opening of Dedicated Marketing Office
Sep 10 2013 // San Diego, CA, 9/10/13 – Atlas General Insurance Services, LLC, a national multi-line program manager, is pleased to announce the opening of a dedicated marketing office located in Knoxville, Tenn. The new office will be...
Insurance Coverage for Discounting the Price of Goods for Sale?
Sep 9 2013 // Modern commercial general liability (CGL) policies provide coverage for personal and advertising injury. This type of coverage is discussed extensively in Practical Tools for Handling Insurance Cases, §§ 13.32-13:53...
How to Develop a Sales and Marketing Plan
Sep 9 2013 // Every year a firm should develop a new sales and marketing plan. This is an essential element of strategic planning. Many carriers want to meet with the agency owners to set the game plans for the coming year and it is...
How to Run a Successful Facebook Contest for Your Agency
Sep 4 2013 // This post is part of a series on insurance marketing and training sponsored by Astonish. Just a few years ago, most businesses thought their social media marketing job was done just by creating a Facebook page and...
DeGraide Named to DVIC Strategic Board
Sep 3 2013 // Fort Myers, FL, 9/3/13 – Disabled Veterans Insurance Careers, dedicated to helping disabled U.S. veterans by providing new opportunities for training and employment in the insurance industry, announces the election of...
States Weakening Commercial Host Liability Laws to Protect Retailers
Aug 19 2013 // A new report says that in recent years many states have enacted legislation to protect retailers from commercial host liability by increasing the evidentiary requirements, limiting the amount of liability awards and/or...
101 Sales & Marketing Ideas for Agencies
Aug 19 2013 // Insurance Journal has listened to readers, spoken with experts, combed through columns and articles and even searched outside insurance circles to find the best sales and marketing tips for independent agencies today. Here...
E-Agent Summit Sponsorship Opportunities Announced
Aug 13 2013 // Providence, RI, 08/13/13 – The E-Agent Summit, a must-attend event for insurance agency executives, managers, producers, and agents, to learn about digital marketing strategies for the modern consumer, announced today...
New Zealand’s ‘100 Percent Pure’ Image Questioned after Dairy Scare
Aug 6 2013 // For a country that markets itself to the world with the slogan “100 percent Pure”, New Zealand’s environmental credentials are not as impeccable as many would think. The majority of its rivers are too...
Social Media: It’s Here to Stay
Aug 5 2013 // The Most Successful Users Know Their Markets The value of social media as a tool for marketing and selling property/casualty insurance may be a matter of debate but one thing is for certain: While the nature of social...
Allstate’s Investments Up, Disaster Costs Down in Q2
Aug 1 2013 // Allstate Corp., the largest publicly traded U.S. auto and home insurer, said second-quarter profit climbed on investment gains and reduced costs tied to natural disasters. Net income climbed 2.6 percent to $434 million, or...
Social Media: It’s Here to Stay
Jul 22 2013 // The Most Successful Users Know Their Markets The value of social media as a tool for marketing and selling property/casualty insurance may be a matter of debate but one thing is for certain: While the nature of social...
