Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
Allstate Names Gupta as Chief Marketing Officer
Aug 23 2012 // Personal lines insurer Allstate has named Ally Financial’s Sanjay Gupta to its senior leadership team as executive vice president and chief marketing officer. Gupta will be responsible for Allstate’s marketing...
Inc. Magazine Ranks Astonish 267th on its Annual List of America’s Fastest Growing Private Companies
Aug 23 2012 // Warwick, RI, 08/23/12 – Astonish ranked no. 267 on the 2012 Inc. 500|5000 with a three-year sales growth of 1,350%. With the leading insurance digital marketing system in the nation, Astonish has earned this designation...
The Republic Group Announces Officer Appointments
Aug 22 2012 // The Republic Group, headquartered in Dallas, has made several executive appointments. Ron Lawson has been appointed vice president, Marketing. Lawson joined Republic in 2004 as director, Marketing and Product Development,...
Fireman’s Fund Names Fuegner As VP Of Brand Management
Aug 13 2012 // Novato, Calif.-based Fireman’s Fund Insurance Co. named Paul Fuegner vice president of brand management. Fuegner will be the steward of the Fireman’s Fund brand and identity. He will be responsible for...
Targets of Trademark Bullies and Patent Trolls Differ
Aug 6 2012 // Even though real world bullies make the news, it’s trademark bullies and patent trolls that worry businesses. Trademark bullies are typically large firms that seem to go out of their way to keep others from using...
One Size Does Not Fit All When Motivating a Sales Team
Aug 2 2012 // When a company’s sales numbers lag, its sales executives often blame the compensation package and take steps to change the way they reward their sales employees. In the meantime, finance executives view sales force...
Allianz Adds London, Nice Stadiums to Its ‘Family’
Jul 27 2012 // Germany’s Allianz announced that it has added two new stadiums to the Allianz Family of Stadiums. Allianz France signed a long-term naming rights contract for the new “Allianz Riviera” in Nice, and...
State Farm Pulling Its Ads From Penn State Football Broadcasts
Jul 26 2012 // State Farm is pulling its ads from Penn State football broadcasts, while General Motors is reconsidering its sponsorship deal and Wall Street is threatening to downgrade the school’s credit rating, suggesting the...
Ohio Supreme Court: Corporation Must Advance Defense Costs for Director
Jul 24 2012 // The Supreme Court of Ohio has ruled that a corporation can’t avoid paying the legal defense expenses of a corporate director who is sued in his or her capacity as a director by claiming that the director’s...
Targets of Trademark Bullies and Patent Trolls Differ
Jul 23 2012 // Even though real world bullies make the news, it’s trademark bullies and patent trolls that worry businesses. Trademark bullies are typically large firms that seem to go out of their way to keep others from using...
AIG to Revive AIG Name; Drop Chartis
Jul 23 2012 // American International Group Inc. said it will resume using its brand name in public in a move to recognize the company’s turnaround, Reuters reported. The insurer, which received $182 billion in government bailouts...
A Year Later: Growth and Outlook of LexisNexis Insurance Exchange
Jul 16 2012 // The LexisNexis Insurance Exchange — an online single-entry submission system that streamlines the flow of application data among agents, brokers and carriers — celebrated its first anniversary last month. The Exchange,...
Global Mobile Operators May Provide New Distribution Channels: Finaccord
Jul 12 2012 // New research from Finaccord, the London-based market research consultancy specializing in financial services, concludes that “mobile operators worldwide are actively selling many types of insurance and assistance...
R&R Insurance Services Adds Katzfey as Marketing Specialist
Jul 11 2012 // R&R Insurance Services Inc., headquartered in Waukesha, Wis., has named Stephanie Katzfey as creative marketing specialist. Katzfey will be responsible for the creation and execution of both traditional and digital...
10 Things Agencies Do Right (and Wrong) with Agency Management Systems
Jul 2 2012 // Records, Reporting, Value Creation As a volunteer engaged with a network of agency management system vendor clients, I have an opportunity to hear from my peers about their experiences and compare this with what goes on in...
Increasing Agents’ Online Visibility Is Goal of New Internet Marketing Service
Jul 2 2012 // Aiming to provide its independent agent members with an avenue to enhance their online presence, the National Association of Professional Insurance Agents (PIA) has formed a partnership with an Internet marketing firm on...
How to Find Success Using Social Media
Jul 2 2012 // With all the hype about social media, it’s easy to believe you’re missing an immense opportunity if you are not participating. Yet hundreds of Twitter accounts, Facebook business pages and LinkedIn profiles...
A Year Later: The Growth and Outlook of the LexisNexis Insurance Exchange
Jul 2 2012 // The LexisNexis Insurance Exchange — an online single-entry submission system that streamlines the flow of application data among agents, brokers and carriers — celebrated its first anniversary in June. The Exchange,...
AIG to Revive AIG Name; Drop Chartis, SunAmerica Names: Reuters
Jun 28 2012 // Bailed-out insurer American International Group Inc. will resume using its brand name in public in a move to recognize the company’s turnaround, Chief Executive Bob Benmosche said on Thursday. AIG, which received...
How to Stand Out at Trade Shows
Jun 25 2012 // Trade shows and conventions are a great way to increase brand awareness and make new connections. However, all the other companies (including your competitors) are set up right next to you, battling for brand awareness and...
