Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
Virginia’s Medmarc Appoints New Execs
Sep 22 2010 // Virginia-based specialty insurer Medmarc has promoted several executives as part of a corporate reorganization plan. Chief Underwriting Officer Fran Stockwell will now be responsible for underwriting policy, product...
The Future for Independent Insurance Agencies
Sep 20 2010 // Proactively Manage Your Future and Be Ready for Change I believe the future of independent insurance agencies is at a tipping point. A number of forces are pushing agencies toward the precipice of major change. A few of...
Employers Names Morton VP of Sales, Hedglin VP of Business Development
Sep 17 2010 // Reno, Nev.-based Employers announced that David Morton has been promoted to vice president of sales, strategic partnerships and alliances, and Stephen Hedglin has been promoted to vice president of business development for...
A Year in Social Networking
Sep 6 2010 // 5 Lessons for Insurance Brand Decision-Makers Since its inception just a few years ago, social networking has provided both hype and hope for businesspeople. Social networking practitioners in the insurance industry have...
Bristol West Auto Insurance Renamed Foremost
Aug 27 2010 // Foremost Insurance Group announced it has re-branded Bristol West Auto Insurance to the Foremost brand to support the company’s market strategy. Both Foremost and Bristol West were acquired by Farmers Insurance Group...
How to Improve Your Agency’s Marketing Materials
Aug 16 2010 // Remember that glossy brochure that took so much time, money and energy to produce? Chances are your customers didn’t even read it — much less use it to make an informed decision about your products and...
4 Steps to Better E-mail Marketing Results
Aug 16 2010 // The interactive revolution has brought many incredible advances, not least is the ability to track e-mail respondents. The results are right there, within days after your campaign has been deployed. These real-time reports...
101 Sales & Marketing Ideas
Aug 16 2010 // From … how to research and obtain referrals, why it’s important to listen to clients, what to do with social media, where to advertise and what to say … to how to use a questionnaire, court records, a...
Agency Marketing Must Move Online and Beyond Yellow Pages
Aug 16 2010 // Insurance agents could be more effective with their marketing efforts by incorporating online tools into their advertising strategy. After all, online resources often are free — and they’re a good way to build...
Why Carriers’ Producer Bulletins Are Like Greyhound Buses
Aug 16 2010 // Communications from carriers are crucial to an agency’s business. Through producer bulletins, carriers describe changes, policy updates, and other business matters. Yet producer bulletins are the Greyhound buses of...
2010 Education & Training Directory
Aug 16 2010 // Insurance Journal is pleased to publish the 2010 Education and Training Directory. This exclusive resource directory has been designed to help independent agents and brokers find educational and training opportunities to...
101 Sales & Marketing Ideas*
Aug 16 2010 // From … how to research and obtain referrals, why it’s important to listen to clients, what to do with social media, where to advertise and what to say … to how to use a questionnaire, court records, a...
How to Improve Your Agency’s Marketing Materials
Aug 16 2010 // Remember that glossy brochure that took so much time, money and energy to produce? Chances are your customers didn’t even read it – much less use it to make an informed decision about your products and...
Agency Marketing Must Move Online and Beyond
Aug 16 2010 // Insurance agents could be more effective with their marketing efforts by incorporating online tools into their advertising strategy. After all, online resources often are free – and they’re a good way to build...
Allstate Operating Income Rises in Q2; Capital Losses Hurt Net Income
Aug 5 2010 // The Allstate Corp., headquartered in Northbrook, Ill., reported that second quarter 2010 operating income rose to $441 million compared to $297 million in the same period of 2009, reflecting improved results in both...
People
Jul 19 2010 // Paulette Lundy has been promoted to vice president of Human Resources for Maryland’s Injured Worker Insurance Fund (IWIF), a workers’ compensation insurer. She previously served as director of human resources...
4 ‘Ace’ Agencies, 4 Success Stories
Jul 19 2010 // Despite Soft Market, Firms Have Managed to Grow They’re all different – one’s big city; one’s suburban; one’s country; one’s small-to-medium size town. They operate in different parts of...
Marketing Knowledge Equals Sales Power
Jul 19 2010 // The interactive revolution has brought incredible advances, not least is the ability to track the effectiveness of e-mail marketing. No longer does the partnership of “hope and prayer” play a role in evaluation...
Goldman Sachs Settles with SEC for $550 Million
Jul 16 2010 // Goldman Sachs Group Inc. agreed to pay $550 million to settle civil fraud charges over how it marketed a subprime mortgage product, ending months of negotiations that rattled the bank’s clients and investors. The...
The Growing Risks of Social Media
Jul 12 2010 // Asked why he robbed banks, Willie Sutton famously replied: “Because that’s where the money is.” Something similar can be said to explain why companies are paying more attention to social media these days...
