Latest Marketing Headlines

People

Sep 4 2006 // SeibertKeck Insurance Agency Inc., based in northeast Akron, Ohio, has announced the appointment of Craig A. Hassinger to the position of president of the organization. He will report to Chairman and CEO Richard...

Aug 7 2006 // People Dallas-based McQueary Henry Bowles Troy LLP named Kyle Moss a partner in the firm. Moss, previously employee benefits director in MHBT’s Dallas office, is responsible for the production and servicing of...

ST. PAUL TRAVELERS

Jul 24 2006 // St. Paul Travelers Cos. is phasing out the “St. Paul” from its name. “St. Paul” is already gone from the company’s marketing for consumer auto and home insurance, and it will be eliminated...

Jul 24 2006 // People Minneapolis, Minn.-based ING named Susan Anderson president and CEO of ING Trust USA. Anderson will lead the growth and development of personal trust and directed institutional trusts nationally. She has 15 years of...

Kufel Named VP of Marketing at Heartland

Jul 24 2006 // Heartland Marketing Group, a Texas-based MGA, named Larry Kufel as vice president of Marketing. Kufel has 31 years of marketing, sales, and underwriting experience in personal and commercial lines dealing with independent...

Willis Appoints Anna Cheng Catalano

Jul 21 2006 // Willis Group Holdings Limited, the global insurance broker, appointed Anna Cheng Catalano, a recognized figure in the global petroleum industry, to its Board of Directors. During a career spanning over 20 years with Amoco...

Oregon Orders Company to Stop Selling Insurance Without a License

Jul 7 2006 // Oregon’s Department of Consumer and Business Services (DCBS) has ordered a Connecticut company to stop selling insurance in Oregon without a license. Golf Marketing Worldwide LLC, on its Web site, offers...

SAN Group Names Roukey as Marketing Director

Jun 22 2006 // Satellite Agency Network Group, Inc. (SAN Group), a network of independent insurance agencies in the New England and New York, has named Christine Roukey as its new director of communications and marketing. Roukey has been...

People

Jun 19 2006 // InsurBanc, a financial services provider to the independent insurance agency community, announced that Scott A. Adamsons has joined the company as vice president of sales and business development. The Farmington,...

Jun 19 2006 // People PMA Insurance Group has promoted Elaine Manchon to assistant vice president for commercial markets underwriting. Manchon, who will join PMA’s corporate headquarters staff in the company’s Blue Bell,...

Jun 19 2006 // People Scott A. Adamsons joined InsurBanc as vice president of sales and business development. The Farmington, Conn.-based company also hired Marie R. Rider to be vice president and director of marketing. Adamsons will...

St. Paul Travelers to Drop the ‘St. Paul’ in Specific Regions

Jun 9 2006 // St. Paul Travelers Cos. is slowly phasing the “St. Paul” out of its name. “St. Paul” is already gone from the company’s marketing for consumer auto and home insurance, and it will be...

Why selling insurance is not like selling a car

Jun 5 2006 // Have you ever wondered why it seems a little — or even a lot more difficult — to sell insurance than to sell … say a car that comes in all price ranges? That is not to say selling a car is a piece of...

“Well Heeled” consumers rank USAA, Chubb, American Family

Jun 5 2006 // USAA significantly outperformed its rivals in the property and casualty insurance category, according to a new Luxury Customer Experience Index survey (LCEI) from the New York-based Luxury Insti-tute, an independent...

“Well Heeled” consumers rank USAA, Chubb, American Family

Jun 5 2006 // USAA significantly outperformed its rivals in the property and casualty insurance category, according to a new Luxury Customer Experience Index survey (LCEI) from the New York-based Luxury Insti-tute, an independent...

People

Jun 5 2006 // Marsh & McLennan Co. Inc. named Stephen R. Hardis non-executive chairman of the board at its annual shareholder meeting. Hardis succeeds Robert F. Erburu, who is retiring from the board after reaching the...

Savvy salespeople can profit from the Internet

Jun 5 2006 // It’s a common misnomer that an increase in technology will lead to a decrease in the number of salespeople. While technology and the Internet can be a bad omen for low producers, the digital age is not the enemy of...

R.I.-Based Brokers’ Service Marketing Expands Management Team

May 26 2006 // David Greenberg has been named president and chief executive officer of Rhode Island-based Brokers’ Service Marketing Group. In his new capacity, Greenberg, who is a partner in the life insurance and financial...

Russell Heads Plymouth Rock Marketing in Conn.; Reardon to N.H.

May 25 2006 // Plymouth Rock Assurance Corporation announced that John Russell has joined the firm as marketing manager and be responsible for all marketing and agency relations activities for the company in Connecticut. Russell will...

Big “I” Says: Trusted Choice Brand Reaches 6,000th-Agency Milestone

May 23 2006 // Trusted Choice, the consumer marketing brand for independent insurance agencies and brokerage firms, has reached its 2006 goal of 6,000 participating agencies eight months ahead of schedule, according to a news release...