Latest Marketing Headlines

Cronin, Farrelly Named To Represent Plymouth Rock with Conn. Agents

Dec 5 2005 // Plymouth Rock Assurance Corporation, a Boston-based auto insurer, has appointed Matthew H. Cronin as senior marketing representative in Connecticut and Sean P. Farrelly as marketing representative in Connecticut. In this...

When to Create an Agency Marketing Department

Dec 4 2005 // Agencies that establish an effective centralized marketing department as part of an overall strategic plan will experience a significant competitive edge over their competitors who do not have such a department. This is...

Dec 4 2005 // Burns & Wilcox, a national specialty insurance managing general agency, has promoted Wayne Bates to director of the company’s Special Risk Division (SRD), International and promoted him to associate vice...

People

Dec 4 2005 // GAB Robins, the international claims services firm, announced that Edward G. Troy has been named president and chief executive officer of the GAB Robins Group of Companies. Before joining GAB Robins, Troy served as...

Zurich Launches New “International Brand” Campaign

Nov 30 2005 // Zurich Financial Services announced that it is launching an international corporate brand campaign, following what the bulletin described as a “significant business turnaround.” The Group is commencing the...

Burns & Wilcox to Re-Brand Service General Personal Lines Subsidiary

Nov 21 2005 // Burns & Wilcox, one of the nation’s largest wholesale brokerage firms, announced it will no longer market the company’s personal lines business as Service General, but instead will conduct all personal...

How to Establish Your Agency as an Expert in Any Target Market

Nov 21 2005 // Some agents assume that they know all about a specific industry simply because they have written a few accounts that belong to it. Their experience with these insureds makes them an authority, at least in their eyes....

Burns & Wilcox to Re-Brand Service General Personal Lines Subsidiary

Nov 20 2005 // Burns & Wilcox, one of the nation’s largest wholesale brokerage firms, announced it will no longer market the company’s personal lines business as Service General, but instead will conduct all personal...

How to Establish Your Agency as an Expert in Any Target Market

Nov 20 2005 // Once you are perceived as an industry insurance expert, the resulting sales opportunities don’t stop at the county line. You’ll attract the attention of businesses well beyond your traditional marketing...

James Discusses Challenges Facing Lloyd’s at Xchanging Conference

Nov 18 2005 // In a speech on Nov. 17, given at a conference sponsored by insurance service provider Xchanging, Julian James, Lloyd’s Director of world-wide markets, stressed that the London market faced continuing challenges in...

Hallmark Financial Services to Acquire Texas General Agency

Nov 15 2005 // Hallmark Financial Services Inc. announced it has executed a definitive agreement to acquire Texas General Agency Inc. and certain affiliates. TGA is a managing general agency involved in the marketing and servicing of...

Fireman’s Fund Promotes Siry

Nov 8 2005 // Darryl Siry has been promoted to senior vice president and chief marketing officer for Fireman’s Fund Insurance Company, according to Joe Beneducci, executive vice president and chief operating officer. Siry has most...

Using a Marketing Approach to Recruiting Employees

Nov 7 2005 // This is the first in a series of articles offering “best practices” for the hiring process in the independent agency. More information is available at: www.iiat.org, under Agency Management. The lifeblood of...

People

Nov 6 2005 // Jim Shevlin has been named assistant vice president and regional business development manager for ACE USA’s Southeast Region. ACE USA is headquartered in Philadelphia, Pa. Based in Atlanta, Shevlin will manage...

People

Nov 6 2005 // Cathy DeCoulaz was recently installed as president of the Alamo Chapter, Society of Chartered Property Casualty Underwriters, in San Antonio, Texas. DeCoulaz has served the Alamo Chapter on the Board of Directors and in...

To submit a People and Places announcement, e-mail ptom@insurance journal.com

Nov 6 2005 // ACE USA announced two appointments in its ACE Casualty Risk Unit. William Hazelton has joined as senior vice president and underwriting manager for ACE Environ-mental Risk, and Mitchell Schmidt is now senior vice president...

Using a Marketing Approach to Recruiting Employees

Nov 6 2005 // This is the first in a series of articles offering “best practices” for the hiring process in the independent agency. More information is available at: www.iiat.org, under Agency Management. The lifeblood of...

Best Practices Report Outlines Tips for Effective Use of Agency Technology

Oct 25 2005 // The Agents Council for Technology (ACT) has compiled a series of best practices to help carriers, vendors, user groups and agent associations convince independent agencies and brokers to implement new workflows and...

Gregory Stevens

Oct 17 2005 // The Independent Insurance Agents of San Antonio announced it recently installed Gregory A. Stevens as the 84th president of the association. Stevens is president of Texas Insurance Division of Compass Insurance Agency...

Using a Marketing Approach to Recruiting Employees

Oct 17 2005 // The lifeblood of the independent insurance agency system is sales. You are the distribution system for insurance carriers and your long-term success is rooted in your ability to produce business. As a result, you probably...